Ortiva Wireless Appoints Bob Sanders as Vice President Of Sales

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Seasoned executive to lead sales of Mobile Content Delivery Services.

Ortiva™ Wireless, operator of the world’s only dedicated, hosted Mobile Content Delivery Network (Mobile-CDN™), today announced that Bob Sanders has joined the company as vice president of sales. With more than 20 years of experience in executive leadership and sales roles, Mr. Sanders is ideally suited to lead Ortiva’s sales force and contribute to the company’s overall growth in the mobile content delivery market.

“During the past 20 years and as a partner in Axiom Sales Force Development, Bob has built and trained sales organizations for major wireless and wireline telecom companies,” said DeWayne A. Nelon, president and CEO of Ortiva Wireless. “We are extremely pleased to have Bob join the management team and lead our worldwide sales efforts at a time when the demand for our Mobile-CDN services is growing rapidly.”

Ortiva’s Mobile-CDN services are optimized for mobile networks and devices and dramatically improve delivery of mobile television, video, audio, and Web browsing while adding additional revenue pathways for content providers and carriers.

“The Ortiva Mobile Content Delivery Network is rapidly advancing the quality and availability of mobile multimedia assets, which is key for the widespread consumer adoption of these applications,” said Sanders. “I am very pleased to join the leader in the burgeoning field of mobile content optimization.”

About Ortiva Wireless

Ortiva™ Wireless operates the only Mobile Content Delivery Network (Mobile-CDN™), an innovative, hosted CDN service dedicated to ensuring smooth video, clear audio, and rich multimedia under highly variable wireless network conditions. Ortiva’s Mobile-CDN dynamically shapes individual user streams to the user’s own unique and constantly changing network environment. By optimizing the delivery of mobile TV, video, audio, and Web content, Ortiva delivers the highest quality user experience across any wireless network, expanding revenue opportunities, coverage, and network capacity without costly infrastructure modifications or handset upgrades. Wireless carriers, MVNOs, content aggregators and creators, and advertisers, visit http://www.ortivawireless.com to learn how Ortiva’s Mobile-CDN service will change your business.

Ortiva and Mobile-CDN are trademarks of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

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Jan Tarzia
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