ICON 4x4 Selects Oshyn, Inc. to Implement Web Content Management

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New Web Site Enables Real-time Content and Marketing Communication Effectiveness.

www.icon4x4.com

The underlying technology will enable ICON to build upon the visual brand equity and communicate more efficiently with their loyal followers. The combination of the two is quite compelling.

Oshyn, Inc., http://www.oshyn.com, an Enterprise Technology Agency with a reputation for delivering innovative business solutions for the web, mobile devices and emerging technology platforms, today announces that the new ICON 4x4 Web site, http://www.icon4x4.com, has launched. The new site is powered by a Web Content Management System that relies upon a LAMP framework, along with integrated marketing components that will scale to meet ICON's long term business requirements.

"We needed to choose a technology partner to recommend and implement the right technology for our needs and in this economy we just couldn't afford to make a mistake," said Jonathon Ward, ICON 4x4, CEO. "Oshyn established a level of trust with us, similar to the level that our own clients have come to expect from ICON. They were amazing to work with."

"The new site represents a significant improvement in how ICON will communicate with Toyota FJ40 enthusiasts. The brand speaks for itself and the site needed to communicate that," said Diego Rebosio, Oshyn, Inc. CEO. "The underlying technology will enable ICON to build upon the visual brand equity and communicate more efficiently with their loyal followers. The combination of the two is quite compelling."

Featured in numerous publications and backed by a global reputation and loyal following, ICON has become the symbol of a vehicle with classic styling, modern performance and timeless utility.

About Oshyn:
Oshyn, Inc. is an Enterprise Technology Agency that powers innovation with a dynamic blend of strategy, design, technology and talent, and has earned a reputation by helping some of the world's most recognizable brands realize their business goals through the creation and delivery of scalable business solutions for the web, mobile devices and emerging digital platforms. Headquartered in Los Angeles and with a presence in Baltimore, New York, Salt Lake City, Toronto, and Quito, Oshyn is partnered with the world's most respected agencies and technology providers and works with some of the most recognizable brands in the world such as BestBuy/GeekSquad, Coca-Cola, Electronic Arts, Epson, Laureate Education, Microsoft, Miramax, National Education Association, Scripps and Volkswagen. For more information please visit us at http://www.oshyn.com.

About ICON:
Jonathan Ward creates his art slowly -- limited volume. Assembled and finished by hand. It is an astounding act of déjà vu: A reincarnation of the original Toyota FJ40 land Cruiser that inspired a cult following in the 1960s. But while the look may be pure vintage, the body, engine, driveline, wiring, seats, suspension and steering are completely state-of-the-art. "No one has ever applied real craftsmanship to the blank canvas this vehicle can be," Ward says. The result is a necessity for people who thought they already had everything: An exploring utility vehicle of unparalleled quality, featuring a level of custom detail impossible to find in the world of mass production. Most things are good enough. They serve their purpose. No one expects any more, except a perfectionist. A perfectionist refuses to accept what is. He thinks: What if this was made as good as it can be? Why make anything if not to the highest standard? http://www.icon4x4.com

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