Ostomy and Incontinence Products Market to Reach $11.2 Billion by 2015, According to New Report by Global Industry Analysts

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Ostomy and Incontinence Products: A Global Strategic Business Report

San Jose, CA (PRWEB) November 11, 2008

Incontinence market is riding on the wave of new and advanced products that are aimed at ensuring improved comfort for the patient. The market is showing clear signs of shift in consumer preferences with the arrival of new products. Traditional undergarments, normally used for heavy incontinence problem, are being fast replaced by the new pull-on pants imitated after children's training pants. With better medical facilities extending life and involvement in more number of activities, elders are pushing demand to new heights for products that provide protection and avoid embarrassment.

United States, Japan, and Europe collectively hold more than 85% share of the worldwide ostomy and incontinence products market for 2008, as stated in a recent report published by Global Industry Analysts, Inc. Asia-Pacific is projected to be the fastest growing regional market for ostomy and incontinence products. Adult incontinence market is experiencing growth, especially in developed nations due to the rising number of elderly population, who are left with adequate amount of disposable incomes. With incontinence sufferers reluctant to reach for medical advice, over-the-counter sales of absorbent products are soaring to new heights. Incontinence products market in the United States is projected to register sales of US$2.2 billion by 2012, fuelled by an aging baby boomer population. Disposable adult diapers and disposable adult shields comprise major segments within the category.

Rising incidence of diseases such as bowel cancer, diseased colons, among others have pushed up the need for surgeries, thereby generating a demand for ostomy supplies. Irrespective of driving factors such as aging population, the overall ostomy market is a slow growing market with limited competition. A major factor affecting the market is reimbursements. In Europe, Ostomy Products market is estimated at US$1,0 billion for 2008. Ostomy Bags comprise the major segment with over 95% of the category sales. France, Germany, Italy and United Kingdom account for more than 75% share of the European market.

Leading players profiled in the report include Attends Healthcare Products Inc., Coloplast A/S, ConvaTec, Covidien Ltd., Hartmann Group/Paul Hartmann AG, Hollister Incorporated, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget, and Uni-Charm Corporation. While SCA, and Kimberly-Clark dominate the worldwide adult incontinence products, Coloplast, ConvaTec, and Hollister have a significant presence in the worldwide ostomy market.

The report titled "Ostomy and Incontinence Products: A Global Strategic Business Report" published by Global Industry Analysts, Inc., covers major market dynamics, trends, issues, and competition pertaining to the market. The report enumerates recent product innovations and launches, developments, mergers, acquisitions and other strategic industry activity. The report analyzes the market across two major product segments - Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin Barriers/Care Products). Analysis is presented for established and emerging markets including United States, Japan, France, Germany, United Kingdom, Italy, Spain, Asia-Pacific, and Latin America. Analytics are provided in US$ million for the period 2000-2015.

For more details of this research report, please visit http://www.strategyr.com/Ostomy_And_Incontinence_Products_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @ StrategyR.com
Web Site http://www.StrategyR.com/

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