Global Ostomy and Incontinence Products Market to Reach $11.1 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Ostomy and Incontinence Products market. The global ostomy and incontinence products market is projected to reach $11.1 billion by the year 2015, driven by an aging global population, increasing life expectancy, rising incidence of incontinence diseases. Further, the adoption of innovative marketing strategies and the advent of advanced products is likely to fuel demand for incontinence and ostomy products.

Ostomy and Incontinence Products: A Global Strategic Business Report

The incontinence management products market is witnessing steady growth. Growth drivers include rising incidence of incontinence. Also, rising diseases such as bowel cancer, diseased colons, and other ailments that necessitate surgery, are generating demand for ostomy supplies. However, with rapid advancements in the surgical field, earlier detection of diseases is possible and this serves as a major reason for declining ostomies each year. The need for products that allow elderly patients to benefit from improved and active quality of life is driving the demand for incontinence products. Changing consumer preferences are evident by the growing demand for pull-on-pants for incontinence, which are rapidly replacing the traditional undergarments used for heavy incontinence problem. The focus is on products that minimize maintenance, suffering, and embarrassment for incontinence patients. A case in point is the growing popularity of ‘pull on’ type undergarments and briefs as replacements for heavy absorbent diapers. Innovations in recent times have focused on the development of specialized products for addressing specific requirements of consumers. In addition, products are also aimed at enhancing protection and comfort through the use of thinner and more absorbent materials. The advent of gender-specific products, and products for light incontinence are some of the efforts in this regard.

The United States, Japan and Europe collectively account for more than 85% of global sales, as stated by the new market research report on ostomy and incontinence products. The robust demand for incontinence products is primarily attributed to rising life expectancy of people in developed countries, owing to advancements in medical sector that are allowing people to maintain active lifestyle. Rapid growth of the incontinence market is also propelled by the arrival of new and improved products that provide more discretion and improved comfort to the sufferer. The market for ostomy products recorded slow growth in 2009 in view of the economic downturn. The market is expected to experience slow pace of growth due to advancements in surgical procedures that are likely to lessen the need for ostomy.

Asia-Pacific represents the fastest growing market for ostomy and incontinence products owing to rising life expectancy across Asian countries, growing economic affluence and availability of better healthcare services. The market for disposable adult shields in Asia-Pacific is projected to reach US$228.4 million by 2014.

Japan holds immense potential to emerge as one of the leading ostomy and incontinence products market, due to the rapidly expanding proportion of the elderly, which is intensifying demand for incontinence products as well as for ostomies. Japan is also a highly developed incontinence products market, which is likely to register rapid growth led by constant product innovations, and rising levels of consumer incomes. Declining birth rate and rising proportion of people in the over-65 years age group is enhancing the demand for disposable adult diapers.

Kimberly-Clark dominates the global incontinence products market through its brands, Depend, Poise and Plenitud, and faces competition from SCA. Major players profiled in the report include Cardinal Health Inc., Coloplast A/S, ConvaTec, Covidien, C. R. Bard Inc., Paul Hartmann AG, Hollister Incorporated, Kao Corporation, Kimberly-Clark Corporation, ONTEX International N.V., Svenska Cellulosa Aktiebolaget, and Uni-Charm Corporation.

The report titled “Ostomy and Incontinence Products: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a review of market trends, competitive scenario, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including the United States, Canada, Japan, Europe, Asia-Pacific, and Latin America.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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