Prism's PROMO Live and OTAir to Incorporate Text Messaging Throughout PROMO Live 2006 Marketing Conference

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PROMO Live, a premier marketing conference, collaborates with OTAir, a national mobile text message marketing firm, to incorporate text message marketing and interactive fun throughout the upcoming PROMO Live 2006 show October 10-12th in Chicago.

PROMO Live, a premiere marketing conference produced by Prism Business Media and presented by PROMO® magazine, will collaborate with OTAir, a national mobile marketing and media firm specializing in text message marketing, to incorporate text messaging capabilities throughout the upcoming PROMO Live 2006 show October 10-12th in Chicago. The event will focus on connecting with customers in new and innovative ways, exploring developing trends in customer behavior, and on the future of effective marketing and engagement of consumers.

OTAir will provide a variety of innovative text messaging services to the event, enabling conference attendees, as well as exhibitors, speakers, and other visitors, to utilize text messaging services to enhance mobile marketing interactions. Participants will be able to actively engage exhibitors, ask questions of speakers and discussion panels, enter trivia contests and receive session alerts directly on their mobile phones.

“We are extremely excited to be collaborating with PROMO Live on their 2006 Event,” says Jim Washok, Founder & CEO of OTAir. “By powering the variety of applications and possibilities that text messaging can provide, we will be able to provide new services and functionality to the show, and enhance the theme of the conference, ‘Marketing Outside the Lines.”

OTAir will provide a combination of traditional marketing services, as well as interactive and alert services, tailored specifically for the 2006 PROMO Live event. OTAir will provide general marketing keywords for the event, which can be used in all marketing materials such as e-mail, web commercials, newsletters, direct mail and podcasts. For example, the OTAir keyword “PROMO” can be texted to 68247 for more info about the event. Additionally, OTAir will provide each exhibitor with their own unique booth number keyword, allowing conference attendees to contact exhibitors of their choosing.

Text messaging can also be used for a variety of attendee activities. These include contests, trivia questions, and games, allowing those at the event to test their marketing knowledge and receive prizes. For more details, contact Robin Altman (PROMO) at (203) 358-4392 or Jim Washok (OTAir) at (888) 898-8247.

PROMO Live is presented by PROMO, a marketing-focused franchise reaching 55,000+ unique customers through print, e-newsletters and e-special reports. For more than 18 years, PROMO has been a strategic partner for senior-level brand and agency marketers. PROMO provides the ideas they need to create powerful promotions, including behind-the-scenes insights; case studies of results- winning campaigns; and definitive analyses of industry trends. PROMO helps marketers make connections with suppliers to make their promotions happen and integrate each promotion tactic seamlessly into their overall strategies for building strong, profitable brands Visit for more details.

OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. For more info, visit or call (888) 898-8247.

Prism Business Media Inc. is a leader in business-to-business communication and information, connecting qualified buyers and sellers in 20 industry sectors. Prism's growing portfolio of market-leading brands spans 70 magazines, 150 e-newsletters, 17 industry trade shows and 500 rich data products. Each month, more than 3.3 million unique visitors utilize Prism Web sites and services. Prism Business Media is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and by co-investors Highfields Capital Management and Lexington Partners. For additional information on the company and its businesses, visit


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