World Premiere of Fantasy Football Feature Film : FREE iTunes Film Download of "10 Yards: Fantasy Football" on OurStage Watch and Share for Free Via SnagFilms Widget

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From award-winning filmmakers, Hunter Weeks and Josh Caldwell, (10 MPH, 2007) comes the hilarious, offbeat feature-length film about the world of fantasy football. “10 Yards: Fantasy Football” releases worldwide today, August 21, 2008. Two sites will host the unique online worldwide premiere: OurStage.com, a community supporting independent artists will offer a free iTunes download of the film for two weeks beginning August 21, 2008 (http://www.10yards.com/ourstage) while SnagFilms.com will stream the film for free and allow for viral sharing via its “virtual movie theater” widgets. The conventional nationwide DVD release will follow, September 30, 2008.

Studios take note; this unconventional release strategy is a prime example of the changing landscape of film and music distribution.

"Distributing '10 Yards' online is the perfect approach for connecting with a substantial number of web-savvy, socially active consumers of indie art," said Lora Kratchounova, VP of Marketing for OurStage. "Studios take note; this unconventional release strategy is a prime example of the changing landscape of film and music distribution."

"We are thrilled to add '10 Yards' to our catalogue of more than 400 titles," said Rick Allen, CEO of SnagFilms and former President and CEO of Sporting News. "Now fantasy football fans can do more than trash-talk their league rivals – they can pass along a fun and informative film that's available for free viewing and sharing – anytime and anywhere."

"10 Yards" captures the phenomenon of 20 million fantasy football fans with a specific focus on whacked-out j.fred's Intergalactic Championship League, where the top prize is a box of Twinkies.

"'10 Yards' is a movie about bonding with your buddies," said Hunter Weeks, director of the film. "We're excited to release this movie in a way that gives fantasy football leagues and curious fans the chance to view it immediately and everywhere."

While the filmmakers entertained traditional offers from distributors, Weeks and Caldwell have a reputation among filmmakers for successful DIY distribution. For "10 Yards: Fantasy Football", they've chosen a non-traditional distribution route with the support of Crocs Inc., Old Chicago, IZZE Sparkling Juice, Rock Bottom, Quiznos and OurStage.

The film includes interviews with current and former NFL players including Shannon Sharpe, 'Boomer' Esiason, Desmond Clark, Chester Taylor, Ryan Longwell, Jarrod Cooper, Bernard Berrian, Artose Pinner, Steve Beuerlein and Andrew Walter.

It features fantasy football leagues and footage from Lansing, Detroit, Oakland, Birmingham, San Diego, Raton, NM, Denver, Seattle, Washington DC, Philadelphia, New England's Gillette Stadium, Miami, Minneapolis and Concrete, WA.

In addition to hosting the online worldwide premiere of the film, OurStage will also offer free music downloads from the "10 Yards" soundtrack featuring the following independent artists: Luke Brindley, John Haydon, Analog Jetpack, Greenland, Family Jewelers and Santa Clara.

More information at http://www.10yards.com/

About Spinning Blue

Spinning Blue is a production company using filmmaking, integrated marketing, and web-based media in compelling ways to capture the pop in our cultures. In 2007, Spinning Blue released the award-winning indie film 10 MPH, a documentary film about a cross-country Segway trip. Currently, Spinning Blue is in post production on a documentary about the world's toughest mountain bike race, and is development on several other feature films, web and television series.

About OurStage.com

OurStage is a pioneering web platform dedicated to new music and new artist discovery. On OurStage, artists, fans, and industry professionals all come together – to discover, judge, and enjoy the best new music and the best new artists online – as ranked by the fans – in the company's proprietary, game-proof judging engine. Visitors are able to discover top ranked, already sorted, music without having to hunt through hundreds of songs to find the quality. Top-ranked artists receive significant career-building promotion and support from established artists, industry professionals, and a broad assortment of partners, including AOL Music, Bonnaroo, Bumbershoot, PLUG Awards, Newport Folk Festival, JVC Jazz Festival Newport, Paste Magazine, CMJ, Noise Pop, and many others. Founded in 2007, OurStage delivers music and related content to over 1.5 million fans in 140 countries each month - and has attracted over 45,000 artist-members and hundreds of thousands of registered Fans in its short history.

About SnagFilms

SnagFilms features free ad-supported viewing of hundreds of award-winning titles from some of the greatest names in documentary film production and distribution. SnagFilms.com is a platform that lets viewers "snag" a film and put it anywhere on the web, making it easy to find and share films that shine a light on a cause. SnagFilms can be summed up in four words: Find. Watch. Snag. Support. The company was founded by digital entrepreneur, documentary film producer, sports entrepreneur and philanthropist Ted Leonsis. Visit http://www.snagfilms.com.

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Emily O'Brien
Spinning Blue
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