Outlets of Colorado Host Fashion Ambush Search Contest for July Event at Outlets at Castle Rock

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The Outlets of Colorado and its three centers in Castle Rock, Loveland and Silverthorne invite women 18 years and older to enter to win a $1,000 fashion and beauty package through its final Fashion Ambush makeover event of the season. Nominees are invited to submit a photo and describe in 500 words or less why they, or someone they know, should have a fashion overhaul. The winner will be selected and announced July 23, and invited for the ultimate pampering treatment and video shoot at the Outlets at Castle Rock, one of Colorado's premier visitor destinations, on July 28.

Peggy Ziglin and Craig Coffey are the Trend Team

...it's only fitting that the Fashion Ambush goes out with a 'wow' at our very own Outlets at Castle Rock...

The Outlets of Colorado and Fox 21 have taken the show on the road-- literally-- with the 2011 Fashion Ambush with a Colorado Twist. Not coincidentally, the final event of the season will take place at the Outlets at Castle Rock on July 28, one of the major Colorado Front Range tourism attractions, with millions of annual visitors and more than 100 brand name and designer stores that offer savings of 30 to 70 percent off of retail. The monthly Fashion Ambush event has provided information, entertainment, education and advice for Colorado shoppers on how best to maximize their dollars and their look, by shopping at the Outlets of Colorado in Castle Rock, Loveland and Silverthorne.

Fashion Ambush promotions have been staged at Cheyenne Mountain Resort, the Colorado Springs Airport, Royal Gorge Bridge and Park, Cheyenne Mountain Zoo, Cave of the Winds, and the Springs Spree festival. The Trend Team, comprised of Outlets of Colorado Fashion Advisor Peggy Ziglin, and Craig Coffey, Fox 21 Morning Reporter, have been the on-site duo who have identified and "ambushed" a surprised visitor at each of these attractions. Every individual winner has been awarded a generous prize package including a new designer wardrobe, complete hairstyle and makeup, and fashion advice. For the grand finale event July 28 at the Outlets at Castle Rock, the prize package will remain the same, but the selection process will change. Applications are being accepted now in an online contest that seeks self nomination, or nomination for a friend. The Trend Team will select a winner based on the photo submission and the 500 word explanation describing why the nominee is deserving of a makeover.

"Outlets of Colorado has had three goals with its Fashion Ambush with a Colorado Twist: to help Coloradans find fashion, stretch dollars, and get out for some fun at premier Colorado Springs destinations and attractions this year," says Peggy Ziglin. "Now, it's only fitting that the Fashion Ambush goes out with a 'wow' at our very own Outlets at Castle Rock, one of the most visited attractions in southern Colorado." The winner of the July 28 Fashion Ambush will be treated to a shopping spree for a head-to-toe outfit and accessories from the Saks Fifth Avenue "Off 5th" outlet, and shoes from Rue 21. Styles Salon of Colorado Springs will be on hand to do an expert haircut and style along with professional makeup. Of course, Ziglin will offer fashion advice and encouragement, and Craig Coffey will emcee the videotaping of this final event with his inimitable wit and style. Each ambush event has been documented on film before, during and after the makeover and the resulting three minute video segments have appeared on Fox 21 for several weeks, and the ambush at the Outlets at Castle Rock is no exception.

The contest invites females 18 years and older to nominate themselves or a friend for the July Fashion Ambush event at the Customer Service Centers at each of the three outlet centers, or online at http://www.outletsatcastlerock.com, http://www.outletsatloveland.com, or http://www.outletsatsilverthorne.com. The winner will be notified on July 23, and must be available July 28 at the Outlets at Castle Rock for the makeover and video shoot. Sponsors of Fashion Ambush with a Colorado Twist include Fox 21, Styles Salon, and the Colorado Springs Convention & Visitors Bureau.

Outlets of Colorado Media Contact:
Peggy Ziglin, Regional Public Relations and Tourism Director                            
Outlets of Colorado (Castle Rock, Loveland, Silverthorne)
Kate Collins
Write Brain West, Inc.

About Outlets of Colorado
The Outlets of Colorado host over eleven million shoppers annually, and offer savings of 30 to 70 percent off retail every day. The three centers are the Outlets at Castle Rock, Loveland and Silverthorne and they include 300 name brand retailers like Levi's Outlet, Nike, Bose Outlet, J. Crew, Chico's, Le Creuset, Tommy Hilfiger, Lucky Brand Jeans, Brooks Brothers, Off 5th, Aeropostale, Ann Taylor Factory Store, Kenneth Cole, Pearl Izumi and more. http://www.outletsofcolorado.com

About The Colorado Springs Convention & Visitors Bureau
The Colorado Springs Convention & Visitors Bureau is the leading marketing organization for group travel and tourism to Colorado Springs and the Pikes Peak Region. The organization is dedicated to a strong national and international presence so that tourism is a primary contributor to a thriving local economy. http://www.visitcos.com/

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Kate Collins
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