Nitin Chhoda Discusses Outsourcing Medical Billing and Coding in a Private Practice

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Outsourcing is an effective cost control strategy, but it may not be the ideal strategy for all medical practices. Private practice marketing expert, Nitin Chhoda, explains some disadvantages when outsourcing medical billing and coding in a practice.

physical therapy billing and coding

Outsourcing medical coding and billing may be the ideal solution for relieving some of the strain on a practice. However, whether to outsource or not has to be decided upon only after all of the pros and cons have been carefully considered.

Medical billing is a challenge for small physiotherapy practices, or on any small medical practices for that matter. So it should come as no surprise that practitioners consider outsourcing their medical billing to off-site, hiring medical billing companies.

There are advantages as well as disadvantages to outsourcing in general, most especially in medical billing. Licensed physical therapist and marketing expert, Nitin Chhoda, shares the five key disadvantages to consider when contemplating on outsourcing the practice’s medical billing.

1.    Forfeiting Control: Outsourcing requires that both quality of work and professionalism of the outsource company and staff are to be a standard and is acceptable as representatives of the practice.

2.    Patient Dissatisfaction: Patient satisfaction is likely to suffer when billing issues have to be discussed with offsite or third parties.

3.    HIPAA Privacy Issues: Outsourcing medical billing could possibly be problematic when it comes to compliance on HIPAA policies.

4.    Cost of Switching to Outsourcing: There are costs related to preparing a medical office and switching to outsource medical billing.

5.    Communication: Whether the billing company is on the other site of the planet, or just across the country, if an outsource company is not operating around the clock, valuable time can be lost due to differing hours of operation. Furthermore, the quality of service of an outsource company can be diminished if communication between the latter and the medical office is not 24/7.

Outsourcing medical coding and billing may be the ideal solution for relieving some of the strain on a practice. However, whether to outsource or not has to be decided upon only after all of the pros and cons have been carefully considered.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.

About Nitin Chhoda
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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