Business Process Outsourcing Provider, Motif Inc., Recruits Former President of ACS HR Solutions Inc., as its New U.S. Based CEO

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Motif Inc., a global provider of business process outsourcing that specializes in high-end transaction processing services, hires top talent to build leadership team.

With John on board, Motif plans to continue to expand operations globally. We look forward to continuing to exceed our clients’ expectations.

Motif, Inc., a leading provider of business process outsourcing services to Fortune 500 companies, enhances its U.S. presence with the addition of John Coker as CEO. Coker will manage Motif’s overall business strategy, key customer relationships and the company’s U.S. operations. Coker brings to Motif more than 30 years of valuable financial services and benefits administration experience and has held senior management positions at global corporations including Mellon Bank, Fidelity Investments, Prudential Investments & Affiliated Computer Services (ACS).

Most recently, John served as Managing Director and President of Dallas based ACS HR Solutions, Inc. At ACS, he was responsible for the HR benefits outsourcing business (e.g., Defined Contribution plans, Defined Benefit plans, and Health & Welfare plans with over 4 million participants) and managed the entire business with revenues of $220 million and a staff of 1,800 associates.

Prior to ACS, John was the Chief Operating Officer of Mellon's Human Resources and Investor Solutions (HR&IS) and a member of the Mellon Financial Corporation Senior Management Team. In this capacity, he was responsible for all operational functions that supported the HR Outsourcing and Investor Solutions businesses with a budget of $250 million and 3,000 employees. Additionally, he was in charge of Mellon’s offshoring strategy and implementation which had resulted in 500 jobs offshored to India and the Philippines.

Now on the provider side of the outsourcing relationship, Coker differentiates Motif from other BPO companies in terms of the company’s impressive level of specialized expertise, roster of global clients and excellent track record. “I am excited to join Motif, whose team has extensive experience of working with global 500 companies in the financial services, e-commerce, and retirement industries,” said Coker. “Motif is one of the few companies that can boast of having 100% client retention where all clients are references.”

“We are pleased to have John Coker join our leadership team as our US-based CEO. Having John join Motif from the client side is a great validation of our service, value and partnership to our clients,” said Kaushal Mehta, Founder and Chairman of Motif, Inc., a company with great success in high-end transaction processing services and customer care services. “With John on board, Motif plans to continue to expand operations globally. We look forward to continuing to exceed our clients’ expectations.”

Motif’s BPO suite comprises of high-end transaction processing services and customer care services. Motif has domain expertise in finance, e-commerce and HR verticals and has well established processes across its organization. Motif has a reputation for building long-term relationships by exceeding customer expectations through integrity, teamwork and innovation.

About Motif, Inc.

Motif is a global, business process outsourcing (BPO) provider serving Fortune 500 clients. Motif’s BPO suite comprises of high-end transaction processing services which include investor services, benefits administration, mutual fund reconciliation and customer care services. Motif was ranked Top 20 amongst the ‘The Global Outsourcing 100 – Rising Stars Category’ by International Association of Outsourcing Professionals (IAOP) in January 2006. Additionally, Motif was recognized by NeoIT and Global Services (2 years in a row) as one of the Top 100 Offshore ITO and BPO service providers in the world and ranked by IDC – Dataquest (2 years in a row) as one of the Top 10 BPO companies to work for in India. It is a BS 7799 certified company (equivalent to the US SAS 70).

Motif has operations in Morristown, NJ, USA, Ahmedabad, India and Manila, Philippines. To learn more about Motif, please visit, http://www.motifinc.com

For More Information, Please Contact:

Ilana Holmes at Excite Media Group    

Motif, Inc. Public Relations

Experts in high-end transaction processing outsourcing and customer care services

212-941-8499 ext. 207

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