Over 50s Insurance Specialist Castle Cover Launch TV Campaign
50+ Insurance specialist Castle Cover launches it's first DRTV campaign.
Poole, Dorset (PRWEB) September 19, 2008 -- Insurance specialist for the Over 50's, Castle Cover has launched a new DRTV campaign to boost awareness of the potential savings Castle Cover can offer to consumers on their home and motor insurance policies. The new 30 second advert will appear on selected national daytime channels including ITV2, Sky News, UK Gold to guarantee maximum exposure to the 50 plus market.
The DRTV (Direct Response TV) campaign will be supported by a large presence in the national press, and also by targeted direct mail campaigns. This will help to outline the saving potential that Castle Cover offers to their customers. It also reiterates the main proposition that being over 50 means you are more likely to take care of your home and possessions and it is less probable that you will make a claim, which means Castle Cover could save their target customers money on their home insurance.
The DRTV campaign is yet another move forward for Castle Cover who have been trading for just over 2 years, to further improve their position as one of the leading providers of over 50's insurance in the UK.
Head of Marketing Andy Cole commented "this is a very exciting time for everyone at Castle Cover and this new campaign is another step forward for us to hit our target of being the number one choice of insurer for the over 50's ."
For further information, please contact Andy Bray, Campaign Manager on 01202 260884 or email andy.bray @ castlecover.co.uk
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