Tomlyn Introduces Overby Farm Hip Bones and Hip Flex Treats

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Nutritional Supplements Ease Hip and Joint Pain, Give Pets the Healthy Lifestyle They Deserve

Overby Farm Hip Bones and Hip Flex Treats

We will continue working closely with our university and veterinarian partners to develop and manufacture new products, and we're excited about our new partnership with Tomlyn, who will provide us with marketing, sales, distribution and merchandising support throughout the U.S.

Depending on their breed, 70 to 80 percent of dogs and up to 90 percent of cats suffer from some type of arthritis as they age. Because nutrition is extremely important to a pet's health, Tomlyn is proud to introduce natural animal health supplements for hip and joint pain, Hip Bones and Hip Flex.

"Part of our strategy is to identify best-in-class products to add to the Tomlyn line," said Teresa Hanson, U.S. director of marketing and communications. "Overby Farm has worked closely with university experts and practicing veterinarians to capture the healthy benefits of tart cherries and berries to develop Hip Bones and Hip Flex for companion animals. The natural enzymes and antioxidant compounds can help ease the discomfort many pets feel from daily exercise and activity."

Hip Bones treats contain tart cherry concentrate that is loaded with naturally occurring compounds that can help alleviate discomfort and inflammation, which is important in maintaining a dog's healthy lifestyle. Hip Bones Jr. is also available for smaller dogs and as training treats for all breeds.

Hip Flex animal health supplements are loaded with whole cherries, tart cherry concentrate, cherry pulp, blueberry and cranberry fibers, and a low-level glucosamine for added lubricity, and are available for both dogs and cats.

Hip Flex Canine, a soft chewable supplement, is ideal for even the pickiest eaters. It does not contain wheat, corn or soy. Hip Flex Feline, which promotes agility, has added salmon and tuna to entice even the pickiest felines.

"At Overby Farm, we've had tremendous success in formulating products for active and aging pets," said Carol Jones Adams, co-owner of Overby Farm. "We will continue working closely with our university and veterinarian partners to develop and manufacture new products, and we're excited about our new partnership with Tomlyn, who will provide us with marketing, sales, distribution and merchandising support throughout the U.S."

For more information about Tomlyn or Overby Farm Hip Bones and Hip Flex Treats, please visit http://www.tomlyn.com or call (800) 267-5707.

About Tomlyn:
Tomlyn, a division of Vétoquinol USA, produces a complete line of wellness products for the life of the pet, including quality nutritional supplements, therapeutic skin and coat products and medications. These products are used and endorsed by professional organizations and Certified Master Groomers and have been setting the standard for high quality for more than two decades. Because of Tomlyn's high quality standards, pet lovers around the world have learned to rely on Tomlyn Products. Dedication to quality and a continually expanding product line have made Tomlyn products a favorite among discerning pet owners. Over the years, there have been some significant advances, technological advances, and product introductions that have helped make Tomlyn the source of "Complete Wellness for the Life of Your Pet."

About Vétoquinol:
Vétoquinol USA is owned by Vétoquinol S.A., a family-owned animal health products company founded in 1933 in Lure, France. Vétoquinol, which celebrated its 75th anniversary in 2008, is an independent veterinary pharmaceutical laboratory dedicated exclusively to both the companion animal and livestock markets. The company is the 11th largest laboratory in the world, and nearly 80 percent of its revenues come from outside France. Vétoquinol engages in the research and development, production and marketing of medical and dietary products. Vétoquinol has positioned itself in the curative sector, and has developed expertise in three major therapeutic fields: anti-infectives, pain management and anti-inflammatories, and cardiology and nephrology. The Group currently distributes its products in one hundred countries throughout Europe, North America and Asia, with subsidiaries in 22 different countries and a network of 140 distributor partners. The Company has more than 1,400 employees worldwide.

For more information, contact:
Liz Tschudy
NICHOLSON KOVAC, INC.
816/460-3002 (Direct)
E-mail: ltschudy (at) nicholsonkovac.com

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