Overdrive Interactive Wins MITX Interactive Agency of the Year Award

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Digital marketing firm Overdrive Interactive was awarded the title of Interactive Agency of the Year at the 2010 MITX Interactive Awards that took place on November 18, 2010.

To be recognized by a jury of our peers and the Massachusetts interactive marketing industry is a true acknowledgment of the great team we have here at Overdrive and the innovative work we have the honor of doing on behalf of our clients

Digital marketing firm Overdrive Interactive (http://www.overdriveinteractive.com) was awarded the title of Interactive Agency of the Year at the 2010 MITX Interactive Awards that took place on November 18, 2010.

The MITX Interactive Awards celebrates the best creative and technological accomplishments in New England. This year, MITX partnered with Boston.com for the Interactive Agency of the Year, as a means to select the agency that represents the ideal of interactive marketing through creativity, innovation, and proven success in the field.

"We are very honored to have won this prestigious award. To be recognized by a jury of our peers and the Massachusetts interactive marketing industry is a true acknowledgment of the great team we have here at Overdrive and the innovative work we have the honor of doing on behalf of our clients." commented Harry Gold, CEO and Managing Partner at Overdrive Interactive.

“The MITX Awards celebrates the blending of imagination, innovation and strong business solutions that is creating tremendous impact in every industry,” said MITX President, Debi Kleiman. “This year’s winners are testimony to the magic that happens when those factors come together to produce novel interactive applications and marketing strategies.”

In addition to winning Interactive Agency of the Year, Overdrive also walked away with a win for Best Rich Media and Video Experiences for its client Harley-Davidson and the YouTube Home Page Masthead Banner that was developed for their Military Appreciation Month Campaign.

About Overdrive Interactive:
Overdrive Interactive is a full service digital agency that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, marketing automation and web and application development. The agency serves a wide range of consumer and business-to-business Fortune 500 companies. For more information visit: http://www.overdriveinteractive.com.

About MITX
The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at http://mitx.org.

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Harry Gold
Overdrive Interactive
617-254-5000 ext. 1100
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