Owler Introduces the Competitive Graph - A Tool for Tracking Your Competitors

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Owler’s Competitive Graph has been created by its 100K+ members who regularly update their competitors (as well as provide estimates on critical data fields like revenue/employee numbers, CEO ratings, etc.)

Owler Competitive Graph

Owler's Competitive Graph

Owler’s Competitive Graph has been created by its 100K+ members who regularly update their competitors.

Today Owler, a Competitive Intelligence tool that helps business professionals monitor and analyze their competitors, is introducing the Competitive Graph. Similar to how Facebook’s Social Graph maps the relationships between people, Owler’s Competitive Graph maps the relationships between companies.

Facebook = Social Graph
LinkedIn = Professional Graph
Owler = Competitive Graph

The Competitive Graph is about companies – and how they compete. Owler’s Competitive Graph has been created by its 100K+ members who regularly update their competitors (as well as provide estimates on critical data fields like revenue/employee numbers, CEO ratings, etc.)

Owler’s CEO, Jim Fowler, believes the Competitive Graph, which has over 15M company profiles, will have a massive impact on the business world. "Imagine sitting down with all the employees in your office and asking them to list your company’s top five competitors. When you combine all the lists the result is a comprehensive wisdom-of-crowds ranking of your competitors. When you expand the exercise to include hundreds of thousands of participants you get a powerful network effect. With each new contributor the value of the data increases exponentially.”

Today Owler members leverage the Competitive Graph in a variety of ways (all free), including:

  • Competitive Intelligence Reports (analysis).
  • Daily Snapshots (news and alerts)
  • Special Reports (fundings, acquisitions, etc.)

Having good competitor data is a new concept and Owler predicts data scientists will have a field day. Fowler highlighted that there are thousands of potential ways to use the Competitive Graph, such as plugging a list of existing customers into the Competitive Graph and receiving back a list of prospects to target. Another is identifying companies likely to be hiring based on their growth.

"The Social and Professional Graphs have changed the way the world connects and networks" says Kevin Akeroyd, General Manager of the Oracle Marketing Cloud. "I predict the Competitive Graph will have a similar impact on the business world. This is the next huge piece of the business data puzzle."

Start tracking your competitors at http://www.owler.com/

Watch the Competitive Graph Video to learn more: https://youtu.be/vDAubpbnlsc

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Brett Miller
Owler, Inc.
+1 309-310-5645
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