Brick-and-mortar retailers need new ways to drive online and mobile consumers into physical retail stores, and it starts with ... social and in-person customer engagement.
San Francisco, California (PRWEB) March 09, 2012
Own, the first social point of sale, today launched the industry’s first Social Media Dashboard, enabling store owners and managers to use social media to drive brick-and-mortar traffic by converting online consumers into in-store customers, directly through their Own Tablet.
The Social Dashboard taps public information from Facebook and Twitter to manage, identify, engage with, and reward online consumers to drive in-store purchases, tying the point of sale to social media. With Foursquare, merchants can monitor check-ins via Up, Own’s administrative dashboard that provides analytics on any mobile or Internet-ready device, enabling them to know exactly who is in their store, personalize the customer experience, and reward social sharing.
“Brick-and-mortar retailers need new ways to drive online and mobile consumers into physical retail stores, and it starts with personalization and social and in-person customer engagement,” said Verdi Erel Ergün, Own CEO. “Own provides a real solution for brick-and-mortar stores. The future of physical retail may very well be understanding exactly who is checking-in to a store, the frequency in which each consumer visits, and even detailed information like what each customer is most likely to buy based on transaction data from the point of sale.”
Own’s platform contains 150 features that include:
- Real-time sales analytics and graphs
- Easy to use and customizable menus
- Customer-buying and menu-item performance metrics
- Multi-store business management, financial metrics, and operations
“Retailers are continually told that the traditional brick-and-mortar model is broken — but we disagree. In fact, by connecting with social media, storeowners can have a more personalized experience with customers. Customer will become ‘regulars’ thanks to better service and special offers that reward their loyalty — food and retail merchants can engage with consumers and provide a customer experience like never before,” said Erol Zafer Ahmend, Own co-founder.
Own Point of Sale