Aligning with Range Online Media and utilizing their understanding of our unique marketplace is a natural fit as we seek to further expand our online presence and our base of customer loyalists
Fort Worth, TX (PRWEB) June 12, 2008
Godiva Chocolatier, a leader in premium chocolates and gourmet gifts, has selected Range Online Media to lead its integrated online strategy, including paid search, search engine optimization (SEO) and media services. Godiva selected Range, a pioneer in customer-focused, technology-agnostic and highly accountable search services, based on the agency's experience with luxury retail clients and gifting-focused multi-channel retailers as well as the company's industry-leading customer service record.
"Aligning with Range Online Media and utilizing their understanding of our unique marketplace is a natural fit as we seek to further expand our online presence and our base of customer loyalists," said Beth Sash, Business Director, eCommerce and Direct Marketing for Godiva Chocolatier. "Whether they are buying for themselves or gifting, our customers expect a luxury experience from their transaction with Godiva. Range's history of success with luxury and gift-giving retailers and their commitment to their clients' success will help us to expand our presence and refine our process without compromising on our brand promise."
Through this agency agreement, Godiva Chocolatier is also streamlining their online presence with truly integrated programs. Prior to its partnership with Range, Godiva managed their paid search campaigns in-house, while their search engine optimization services were outsourced. Range Online Media will now be managing the gourmet retailer's overall online presence through cohesive paid and natural search programs, as well as with online media forays in the upcoming months.
"The Godiva team has done an impressive job managing all of their burgeoning online programs through in-house and external resources. We are thrilled to be able to work with these creative marketers to take their programs to the next level through integrated strategy and execution," said Misty Locke, Co-founder and President of Range Online Media. "Our team's experience with luxury retailers like Hermes of Paris, L'Occitane en Provence and Neiman Marcus, and our intimate understanding of their customers' unique conversion patterns and brand expectations will allow us to quickly provide incremental customers and an increased brand presence to the well-established Godiva brand."
About Godiva Chocolatier
With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years. http://www.GODIVA.com.
About Range Online Media
Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and emerging media, strategic planning, performance optimization and more.
We currently offer strategic leadership and campaign management services to Neiman Marcus, Bergdorf Goodman, Hermes of Paris, L'Occitane en Provence, The Container Store, Samsung, The Sundance Channel, Sharper Image, Burberry, Wyndham Hotels & Resorts and many other smart clients. We were proud to have been named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to Inc. Magazine's Inc. 5,000 list of fastest growing private companies in 2007. Range has also received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years.
Range is headquartered in Texas and has offices in New York and Utah. Please visit our website at http://www.RangeOnlineMedia.com.