Pajama Channels Launches College Sports Webcast Service

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TeamWatch™ broadcasts hard-to-get games over the internet.

At FDU we've found that devoted boosters, alumni, ex-FDU athletes, and players' families often have a deep connection with FDU athletics, and for many of these fans, TeamWatch is the best way to keep in touch

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Pajama Channels, a wholly-owned subsidiary of Sarnoff Corporation, today announced the launch of TeamWatch™, an automated broadcasting solution that enables colleges and universities to stream their sports teams' home games across the internet and removes traditional broadcasting barriers to reaching fans. TeamWatch provides colleges of any size a new, cost-effective revenue tool to increase team exposure, while enhancing alumni relations, supporting recruiting and advancing development goals.

Pajama Channels' intelligent camera system automatically follows the action during an event and feeds the footage through a University-branded website. Schools decide what they want to broadcast and when they want to broadcast. The user-friendly scheduling interface combined with the automated camera features means schools do not need to hire additional employees to run the equipment, immediately creating value for fans and administrators alike.

"TeamWatch is the solution that passionate fans have been waiting for to connect them with the college events they want to see," said Vince Endres, President of Pajama Channels. "Because our technology is affordable, low-maintenance, and internet-based, we've been able to simultaneously address the needs of schools and fans while eliminating broadcast network business decisions, geography, or team rankings in the process. Fans can now see their favorite team play from the best seat in the house, their own homes."

In today's broadcast climate of ratings and revenue-driven programming, many colleges have had highly limited options for broadcasting their games. Through TeamWatch, schools can now base broadcast access on their own needs and objectives, rather than traditional broadcast business models. As a result, fans at all schools, and even fans of sports not traditionally broadcast, will have new opportunities for team access. One such fan base, the Farleigh Dickinson University Devils, have been able to watch their teams online since November.

"At FDU we've found that devoted boosters, alumni, ex-FDU athletes, and players' families often have a deep connection with FDU athletics, and for many of these fans, TeamWatch is the best way to keep in touch," said Dr. J. Michael Adams, President of Farleigh Dickinson University. "From an administrative standpoint, TeamWatch provides a creative and relevant way for the University to build relationships with alumni, increase school recognition, and raise interest in our programs."

For more information, visit Pajama Channels at the 2008 NCAA Trade Show, January 11-13, in booth #406.

About Sarnoff Corporation
Sarnoff Corporation (http://www.sarnoff.com) produces innovations in electronic, video and vision technologies that generate successful new products and services for our government and commercial clients worldwide. Founded in 1942 as RCA Laboratories, Sarnoff makes continuous breakthroughs in ICs, lasers, imaging and sensing devices; biomedical diagnostics; digital TV and video for security, surveillance and entertainment; high-performance networking; and wireless communications. Sarnoff is a subsidiary of SRI International.

About Pajama Channels
Pajama Channels (http://www.pajamachannels.com) is a service provider that specializes in the unmanned capture, production and distribution of live sporting events. Using advanced software and computer systems, Pajama's state-of-the-art cameras automatically and intelligently follow the action of the game--capturing, recording and distributing high-quality views of football fields, basketball courts, or any other arena where sports are played. Pajama Channels is a company of Sarnoff Corporation and uses Sarnoff's proprietary "Smart Camera" technology.

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Sarah Paris-Mascicki
Sarnoff
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