BeachReach 2010 to Provide More Than 13,000 Safe Rides and Pancakes to Students in Panama City Beach

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Nearly 7000 Students Volunteer for Alternative Spring Break

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Our goal is to develop relationships with students while providing needed services that will keep them out of harm’s way.

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As hundreds of thousands of students converge upon Panama City Beach for the annual college ritual, one group is poised to offer students a safe alternative to spring break’s risky behaviors.

BeachReach, a program that has been offering rides and pancake meals to spring breakers since 1998, is on-site and ready to provide more than 13,000 rides over a three-week period to students needing a safe ride to their destination.

In addition to getting drunk drivers off the roads, the goal of the nearly 700 BeachReach student volunteers is to work in partnership with local authorities and corporate partners, including Verizon, to help lower the startling high numbers of binge drinking and physical assaults that plague Panama City each March.

“Our goal is to develop relationships with students while providing needed services that will keep them out of harm’s way,” said Angel Ellis, event project coordinator for Threads, the program that sponsor’s BeachReach. “We’ve assisted several girls that needed help after being in uncomfortable situations and countless more students that planned to try to drive back to their hotel.”

In addition to safe rides, BeachReach will provide a free pancake breakfast and an opportunity for fellowship among students from March 6 through March 26. Last year, BeachReach served more than 12,000 pancakes over 12 days. For more information, visit http://threadsmedia.com/beachreach/ or via phone 800.254.2022.

About LifeWay Christian Resources
LifeWay Christian Resources, established in 1891 in Nashville, Tenn., is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies, and Internet services through LifeWay.com. The company owns and operates 154 LifeWay Christian Stores across the nation, as well as two of the largest Christian conference centers in the country. The company is a nonprofit organization that reinvests income above operating expenses in mission work and other ministries around the world. For additional information, visit http://www.lifeway.com .

About Threads
Threads is a program of LifeWay Christian Resources that provides short-term and ongoing Bible studies for individuals and groups and conferences and events for young adults and their leaders. For more information, visit http://threadsmedia.com .

MEDIA CONTACT:
Amy Gray, APR        
Gray Public Relations        
615.497.1799            
agray(at)graypr(dot)com

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