Enertia Interactive Develops Innovative Online Application for Lewis Jewelers

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System allows customers to build and purchase Pandora bracelets online.

Enertia Interactive of Ann Arbor, Michigan, has built a custom application for Lewis Jewelers of Ann Arbor. This dynamic system allows internet customers to create and securely purchase one-of-a-kind Pandora bracelets online.

The bracelet building service begins with a selection of six different bracelets, from sterling silver to 14k gold. From there, users can add charms from the hundreds of available charms. The charms themselves range from silver and gold beads, Murano glass beads, gems and birthstones, cubic zirconium and gold/silver charms, to gold and silver letters. The combinations for bracelets are virtually endless.

Once users are done and ready for the next step, the sophisticated online shopping cart allows them to add or remove charms or beads. To check out completely, including payment, users must register with the Web site. Users can then pay for their bracelets through the secure website using most major credit cards.

Beads and charms can be purchased separately through the Web site if a user wishes to add or change their current Pandora bracelet or create a Pandora necklace. And because Pandora creates hundreds of beads, women can build bracelets or necklaces for almost any occasion or holiday -- from anniversaries and birthdays to Halloween or any special occasion one can come up with.

Patented Pandora bracelets can range in price from $35.00 for the basic sterling silver to $1150.00 for a solid 14k gold. Small attachments price out at $15.00 and clips and beads range from $25.00 to well over $500.00. The backbone of the Pandora bracelet is the patented threaded system. Each bracelet is divided into three sections by small threads. Each bead is equipped with interior threads, allowing them to be attached on a bracelet segment in any desirable order. The beads move freely and rotate slightly with wrist movement, creating an undeniably eye-catching effect.

Lewis Jewelers is distinguishable not only by reputation but also by its offering of some of the world's finest jewelry designers. Lewis Jewelers is a family owned and operated business with 20 full-time employees, including four master goldsmiths and three graduate gemologists (graduates of the Gemological Institute of America, G.I.A).

About Lewis Jewelers
Lewis Jewelers is proud to carry the full line of Pandora Jewelry. Pandora bracelets, Pandora charms and Pandora beads are only a part of the collection. For more information, contact Lewis Jewelers at 877-88-LEWIS or visit PandoraBraceletsUSA.com.

CONTACT: Lewis Jewelers, 2000 West Stadium Blvd, Ann Arbor, Michigan, 877-88-LEWIS, info @ pandorabraceletsusa.com

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