Innovation Upholds Consumer Interest in Sanitary Paper Products, According to a New Report by Global Industry Analysts, Inc.

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Growth in the world sanitary paper products market is driven largely by increased demand for ultra-hygienic, upscale, and high profile products.

Sanitary Paper Products: A Global Outlook

Sanitary paper products consist of paper-based absorbent hygiene products such as sanitary napkins, baby diapers, adult incontinence management products, kitchen towels, toilet papers, facial tissue wipes, moistened/scent-impregnated wipes, and other paper products including the recycled varieties. Sanitary protection and diapers segment are expected to witness a downturn in fortunes in sync with the drop in the number of menstruating younger women and declining birth rates. Manufacturers in both the segments will continue to leverage product innovation as a tool to widen their product's appeal. Conversely, incontinence products will benefit from this demographic shift as number of aging population is set to increase markedly, generating rapid growth opportunities. Growth potential in the sanitary paper products market varies with product, but a common thread running through the length and breath of the industry is the influence of product innovation and competent merchandising in sparking overall growth.

Changes in the demographic structure of the consumer base for sanitary protection products has irreversibly altered the prospects and market opportunities for players in this space. Declining birth rates, especially in North America, and Western Europe, has led to a slowdown in baby diaper sales. However, this demographic feature expands opportunities for adult incontinence products, such as, disposable adult diapers. The aging population in most markets is translating into increased opportunities for players in the paper based adult incontinence products market. In the developing countries, however, population of young females aged between 15 to 30 is on the rise, given the relatively higher percentage of young individuals in the population mix, thereby resulting in expansion of the sanitary pads, and tampons market.

Over the years, aging population and increasing number of alternative menstrual products have reduced demand for sanitary napkins. Confronted with a shrinking consumer base, manufacturers in the sanitary napkin market are focusing on sophisticated designs such as ultra-thin pads and lightly scented maxi-pads to push value sales. For instance, smaller, discreet and pocketable packaging has helped lift sales of sanitary napkins. Moreover, consumer usage of sanitary pads for light-to-moderate incontinence needs, has to some extent, mitigated the blow of adverse demographic changes. Tampons category has witnessed new verve thanks to effervescent product innovation in the increasingly sought-after plastic-applicator segment as younger women demand plastic over traditionally popular cardboard.

World diaper market is driven by generational change and rising living standards. Despite being the largest category in the nonwoven hygiene products market, falling birth rates are causing a damper on sales of diapers in developed nations such as Western Europe. In order to uphold market share, manufacturers are increasing the pace of innovation by focusing more on convenience, comfort, better protection and absorbency. Recovery, recyclability, and biodegradability will remain key issues within the diaper industry, with increasing emphasis on improving the waste fiber content and reducing non-degradable materials in the product mix.

Intensive marketing activity buttressed by increased media spending and diverse uses of tissues has led to a gradual evolution of this commodity-based product to one increasingly driven by demand for greater convenience and comfort. The toilet paper market is the most dynamic tissue product segment driven by innovation in toilet rolls, pack sizes, promotions and brand loyalty. Toilet paper products include standard, colored, scented, patterned, ultra soft, moist varieties, hypoallergen varieties and highly sophisticated versions enriched with vitamin E and Aloe Vera. Consumer penchant for bulk package sizes is predominantly evident in this segment, with manufacturers moving from traditional 4-roll packs to 12-roll and 24-roll packs.

Disposable panty liners and diapers have been disapproved by environmental groups for their negative environmental impact, particularly their contribution to landfills. Presence of dioxin, a by-product of the paper-bleaching process in some disposable paper products such as pads, tampons is seen as a threat to consumers' health. In view of rising environmental awareness and health consciousness, environmentally friendly features are becoming increasingly popular across all disposable paper product segments.

The report titled "Sanitary Paper Products: A Global Outlook" published by Global Industry Analysts Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, a cross-sectional comparison of top players in the international space, and a sneak peek into the major product segments that make up the industry. The discussion on the global market is punctuated with 18 market data rich tables, which capture dollar sales by region/country, and player market shares by company across product market verticals, such as, Sanitary Napkins, Infant Diapers, Facial Tissues, Paper Towels, Wipes, Incontinence Products, and Toilet/Bathroom Tissues, among others. The US market is quantitatively evaluated with 31 invaluable tables, which capture major brands, sales, and retailing channel practices among key product categories i.e. Toilet Tissue Paper, Facial Tissues, Paper Towels, Sanitary Napkins/Panty Liners, Adult Incontinence Products, and Disposable Training Pants, among others.

Other markets briefly discussed, and covered include Canada, Mexico, Japan, France, Germany, Italy, UK, Spain, Russia, Rest of Europe, Asia, Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Middle East, Israel, Saudi Arabia, Argentina, Brazil, Colombia, Chile, Venezuela, South Africa, Egypt, and Morocco, among others. The report also offers a recapitulation of recent mergers, acquisitions, and corporate developments in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 159 companies worldwide.

For more details about this research report, please visit

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

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