Rain Bird Gives Rose Parade Fans a behind-the-Scenes Look at the Making of Its 2008 Rose Parade Entry, Preservation Celebration: YouTube Web Video Series Profiles the People, Personalities and Float Decorating Activities During Rain Bird's 12th Year Participating in the Tournament of Roses(R) Parade

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Rain Bird, the leading manufacturer and provider of irrigation products and services, is giving Rose Parade(R) fans a behind-the-scenes look at the making of its 2008 Rose Parade float entry, Preservation Celebration, through The Making of A Rose Parade Float web video series. The regular series, available on Rain Bird's YouTube page (http://www.youtube.com/rainbirdcorp), will chronicle the seldom seen side of the Rose Parade by revealing the personalities and activities that make Rose Parade Decorators' Week an experience like none other.

There is so much that goes into the making of a Rose Parade float that the public does not get to see, and this web video series aims to give Rose Parade fans the opportunity to learn more about the float preparation process and meet the people who make the New Year's Day parade a magnificent tradition each year.

    "The parade itself is the culmination of all the long days and nights spent by Rain Bird volunteers transforming a barren structure into a work of art during the week leading up to parade day," said Rain Bird's Director of Corporate Marketing, Dave Johnson. "There is so much that goes into the making of a Rose Parade float that the public does not get to see, and this web video series aims to give Rose Parade fans the opportunity to learn more about the float preparation process and meet the people who make the New Year's Day parade a magnificent tradition each year."

The exclusive video series will provide viewers with daily glimpses of the behind-the-scenes action of Rose Parade float decorating as thousands of volunteers feverishly race to finish each float in time for the 119th Tournament of Roses Parade(R) on January 1, 2008. Capturing all the excitement of Rose Parade preparation - from the placing of the first flowers to the start of the parade - the week-long (December 27 - January 1, 2008) series brings viewers up close and personal with the story behind the world's most spectacular parade and features onsite interviews with float builders, volunteer decorators, float drivers, designers, the 2008 Tournament of Roses Queen and Court as well as animal enthusiast Jack Hanna, as he prepares to ride on Rain Bird's float for the 10th consecutive year.

About Rain Bird's 2008 Tournament of Roses Float Entry

Building on its heritage of bringing awareness to the importance of water conservation and environmental preservation through its participation in the Tournament of Roses Parade, Rain Bird will once again pay tribute to the central role that water plays in sustaining all of the Earth's inhabitants with its 2008 float entry, Preservation Celebration. In accordance with the 2008 Rose Parade theme, Passport to the World's Celebrations, and Rain Bird's steadfast commitment to The Intelligent Use of Water(TM), Preservation Celebration vividly captures the intimate relationship that exists between water and life by celebrating India's rich heritage of weaving the natural resource into the fabric of its cultural celebrations.

Preservation Celebration will feature a trio of majestic Bengal tigers prowling through India's subtropical jungle as whimsical monkeys demand attention with their antics. Spectacular albino peacocks frolic among eight cascading waterfalls and lagoons in a jungle of exotic flowers, vines and gardens that have claimed the exotic temple ruins of civilizations past.

In a tradition dating back to Rain Bird's first float entry in 1997, water will once again be a signature element on Preservation Celebration, highlighting the company's corporate philosophy of promoting environmental preservation through The Intelligent Use of Water worldwide. Set amidst a radiant display of lush flora and life-like fauna, Rain Bird's 2008 float entry features over 1,500 gallons of flowing recycled water cascading over eight waterfalls in a brilliant display.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water(TM) is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. http://www.rainbird.com.

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Stefan Pollack
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