Parallel 6 Provides Businesses the Platform to Capitalize on Technology Trend: Consumers Prefer Mobile Apps

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Since studies show that 85% of smartphone users prefer mobile applications over mobile websites, Parallel 6 is providing restaurants, retail, grocery, gaming, hospitality and entertainment entities strategic and uniquely branded mobile apps to interact with its consumers.

Captive Reach is the technology behind strategic and uniquely branded mobile apps hat interact and influence a brand's consumer

Through Captive Reach-powered mobile apps, you’ll have access to insights that know where your consumers are, even before competitors know. Captive Reach is guaranteed to keep your business and your consumers in a long-term, engaging relationship.

Parallel 6, a mobile technology firm, has announced per a global study by Compuware Corporation, that 85% of smartphone users prefer mobile applications over mobile websites. This trend comes on the heels of Parallel 6 launching its mobile technology platform, Captive Reach, which offers businesses such as restaurants, retail, grocery, gaming, hospitality and entertainment entities, strategic and uniquely branded mobile apps to interact with its consumers.

Captive Reach-powered mobile apps, for example, are designed to engage customers based on variables such as geographic locations. As Compuware notes, “delivering fast, reliable mobile experiences is critical for businesses seeking to take advantage of the opportunity provided by increased mobile access.”

“Consumers want instant gratification and they lack the patience or the time to browse through selections,” explain David Turner, CEO and president of Parallel 6. “As a business, we believe that you should always be one step ahead of them. Through Captive Reach-powered mobile apps, you’ll have access to insights that know where your consumers are, even before competitors know. Captive Reach is guaranteed to keep your business and your consumers in a long-term, engaging relationship.”

When a potential customer enters a pre-determined perimeter, he/she receives an automatic push notification that offers a variety of incentives. Since the push notification is sent above the phone’s “locked screen,” and has a 90% view rate versus email’s 20% view rate, the customer sees and acts upon the deal. Thus, the mobile app has created a fast, interactive and reliable relationship between the consumer and the brand.

Mobile apps are quicker and more convenient to retrieve information and communicate for the value of both of business and the consumer. 64% of smartphone use is attributed to time browsing/playing on mobile apps, and most consumers hold an affinity toward mobile applications to stay connected to businesses.

Captive Reach is available on a variety of operating systems such as Android, iOS, Windows and Blackberry throughout the United States, Latin America and Asia Pacific. The mobile technology can be a branded solution for each client or easily integrated with an existing mobile application. For more information about Captive Reach and to request a demo, please contact (619) 269-1063.

About Parallel 6:
Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. With mcommerce, geo-located content management, pocket insights, gamification, image recognition and augmented reality, Captive Reach is the mobile strategy that allows brands to engage and activate their loyal consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe. The firm is based in San Diego with development offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.

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Liz Rogers
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