Former Head of Training at Disney University, Doug Lipp, Delivers General Session Keynote Address at ParaFest ’10 in Las Vegas, Nevada

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Respected Author and Speaker on International Leadership, Customer Service & Change Management Captivates Audience at Parature’s Worldwide Users’ Conference

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The Changing Face of Today's Customer: How to Attract and Retain a Diverse Customer and Employee Base

Parature, a global leader in on-demand customer service software, announced today that Doug Lipp, respected author and speaker on international leadership, customer service and change management delivered the general session keynote address at ParaFest ’10, the company’s sixth annual users’ conference. ParaFest ’10 began Tuesday, May 4 and will continue through Thursday, May 6, 2010 at the Hard Rock Hotel & Casino Las Vegas. This customer focused conference is enabling Parature users from around the world to gain invaluable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Mr. Lipp has over thirty years of experience working from the front lines to the board rooms of many American, Asian, European and Latin American multinational corporations. He motivates and challenges audiences around the globe to examine their respective management styles and business strategies, then determines the effectiveness of each as seen from a variety of customer and cultural perspectives. Mr. Lipp is the author of numerous articles and seven books on leadership, customer service and international business, including his two most popular: “The Changing Face of Today's Customer: How to Attract and Retain a Diverse Customer and Employee Base” which addresses how businesses can thrive in this era of cultural diversity and global competitiveness, and “Even Monkeys Fall from Trees: The Art and Science of Outstanding Customer Service” which focuses on a balanced approach to service, leadership and teamwork. At the Walt Disney Company, Mr. Lipp was the head of the training department at the world-renowned Disney University and was also on the start-up team for the highly successful Tokyo Disneyland in Japan.

The topic for ParaFest ’10 “The Magic of Exceptional Service, Leadership & Teamwork – Lead the Way: Your Employees and Customers Will Follow” took an interactive approach to examining the traits and approaches of outstanding leaders and teams and included quick exercises to help participants assess their strengths and areas for improvement.

“We are excited to have had such a seasoned professional and dynamic individual as Mr. Lipp to be the keynote speaker at ParaFest’10,” said Parature CEO, Tim Davenport. “His experience at such renowned organizations like the Walt Disney Company and as a consultant with world-class organizations has given him first-hand knowledge that will prove to be an invaluable asset to the customers, partners, employees, and other industry experts who attended this preeminent event.”

ParaFest ’10 features hands-on training sessions led by the Parature Professional Services team and a diverse mix of customer experience, product and best practices sessions led by Parature customers as well as other industry experts. Attendees have a unique opportunity to exchange ideas, share industry insights and trends, and network with their peers as well as Parature executives and staff. The popular ParaFest Zone is available for participants to meet with Parature experts and partners, experience new product features and learn tips and techniques on how to further strengthen their investment in Parature Customer Service™ software.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Parature Customer Service™ software integrates a customer portal, rich knowledgebase, ticketing, and a host of other modules in one dynamic, tightly unified system that allows organizations to effectively manage all of their support needs. Parature software increases efficiency across entire organizations, improving processes among customer support, operations, development and sales.

About ParaFest
Every Spring Parature hosts an annual forum for some of the most innovative discussions about customer service issues in the industry. ParaFest™ has become a popular, “sold-out” event for Parature customers from every corner of the world and every industry to come together to share ideas and learn how to further strengthen their Parature investment. Parature executives, along with customer service and product experts on the front lines, international authorities and authors share insights and trends, and discuss best practices and emerging issues. For more information, visit and follow @Parature or #parafest on Twitter.

Parature, Inc.
Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, on-demand Parature Customer Service™ software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers. With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support more than 16 million end users. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit or follow @parature on Twitter.


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