Global Service and Support Associations Honor Parature as a Recognized Innovator

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Company Acknowledged for Enabling Virtual Support Centers

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initiatives. While the primary focus of most corporate green projects has been reducing electric consumption, these awards center on processes and technologies specific to support, such as virtual support operations, reducing field service visits, and field service schedule optimization. We're delighted to honor Parature as an industry leader who is embracing green support initiatives

Parature, the global leader in on-demand customer service software, announced today it has been named a Fall 2008 Recognized Innovator by the Association for Services Management International (AFSMI) and the Service & Support Professionals Association (SSPA). Parature, honored for Innovation in Enabling Virtual Support Centers, was recognized at the Winning Service Strategies in a Shifting Global Economy conference today in Las Vegas.

Winners and finalists were selected by a panel of judges, including industry experts, AFSMI and SSPA members, and Vice President of Technology Research John Ragsdale.

"SSPA and AFSMI Research focused on a topic becoming a common boardroom conversation today: how companies can shrink their corporate carbon footprint through "green" initiatives. While the primary focus of most corporate green projects has been reducing electric consumption, these awards center on processes and technologies specific to support, such as virtual support operations, reducing field service visits, and field service schedule optimization. We're delighted to honor Parature as an industry leader who is embracing green support initiatives," said Ragsdale.

The Enabling Virtual Support Centers award recognizes Parature as a provider of innovative technology that fully engages remote employees so they are not isolated; enables support management to understand the complete picture of the employee, even when they are working remotely; and identifies training needs of remote engineers and/or streamline remote training delivery.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic, on-demand software enables organizations to get up and running quickly, easily and efficiently.

"It is an honor to be recognized for Innovation in Enabling Virtual Support Centers, stated Duke Chung, Parature CEO and President. "This award demonstrates, not only our commitment to bring the most innovative technology to market and to continue providing the smartest, most efficient way for organizations to support their customers, but to also enable organizations to facilitate their "green" initiatives utilizing our 'eco-friendly' service and support software.

More information on conference and the AFSMI/SSPA Recognized Innovators can be found at http://www.thesspa.com and http://www.afsmi.com.

Parature, Inc.
Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit http://www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

About AFSMI
Founded in 1975, the Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value for their customers. AFSMI members range from major Global 2000 companies to smaller, regional players and individual service professionals. For more information, visit http://www.afsmi.com.

About the SSPA
As the industry's foremost professionals association, the Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. It brings together the best minds from across the industry spectrum - from established companies with successful track records to the pioneering newcomers with out-of-the-box ideas. The SSPA also partners with thought leaders such as J.D. Power and Associates and the Wharton School to create programs that benefit the industry. For more information, visit http://www.thesspa.com.

Media Contact:
Dayna Tenorio
571.730.6241
dtenorio@parature.com

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Parature
571-730-6241
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