Parature Releases Free White Paper on Customer Support In a Web 2.0 World

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White Paper Explores How to Leverage Technology to Enable Customer-Self-Service and Reduce Calls and Emails by Up to 80 Percent

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Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will enable organizations to provide exceptional customer service and exceed their client expectations.

Parature, the global leader in on-demand customer support and help desk software, announced today the release of a free white paper offering customer support professionals best practices on how to leverage technology in a Web 2.0 world. The white paper entitled “Customer Support in a Web 2.0 World – How to Reduce Calls and Emails to Your Support Center by Up to 80 Percent” is available online at http://www.parature.com/res_whitepapers.aspx .

In a Web 2.0 world, there is increasing pressure to find better ways to deliver exceptional customer support. Customers, today, are more demanding because they can be; they recognize that they have more options as to who gets their business and therefore have more freedom to abandon providers that don’t provide them with the quality service they insist upon. However, the Web 2.0 platform doesn’t just empower customers, it empowers organizations with the opportunity to leverage automated, multi-channel customer support software to enable customer self-service; to increase the efficiency and effectiveness of support teams; and provide world-class customer support. “Customer Support in a Web 2.0 World – How to Reduce Calls and Emails to Your Support Center by Up to 80 Percent” explores how to effectively manage customer service representatives and facilitate optimal performance, while simultaneously providing customers with the quality of service they demand, citing examples of organizations that have successfully accomplished this objective.

Parature is a Software-as-a-Service (SaaS) provider that enables organizations to fundamentally change the way they support their customers by enabling customer self-service, increasing customer retention and reducing the cost of support. The Parature suite of modules is seamlessly integrated into one solution allowing organizations to effectively manage all of their support needs. This dynamic, online software provides all of the tools necessary to resolve issues quickly and reliably, increasing satisfaction ratings.

“Parature is committed to helping organizations deliver superior customer service, not only through our powerful on-demand software, but also through valuable written content,” stated Parature CEO and President Duke Chung. “Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will enable organizations to provide exceptional customer service and exceed their client expectations.”

To view Parature’s white paper library visit: http://www.parature.com/res_whitepapers.aspx.

About Parature, Inc.
Parature is the global leader in on-demand customer support and help desk software. Our web-based support suite enables organizations to fundamentally change the way they support their customers while significantly reducing costs. The Parature suite of modules empowers associations, businesses, academic institutions, and government agencies with the ability to provide critical service information on a 24/7 basis while reducing the inbound support load through customer self-service. As a Software-as-a-Service (SaaS) provider, we deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Parature helps support over 6,000,000 end-users worldwide and is headquartered in Vienna, VA. For more information about Parature please visit http://www.parature.com or call 1.877.GO.PARATURE.

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Gary McNeil
(703) 564-7758

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