Parature and Aria Systems Announce Strategic Partnership

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The Global Leader in On-Demand Customer Service Software Partners with the Leading Provider of On-Demand Billing and Customer Lifecycle Management Solutions

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Parature's powerful customer service, support, and communications solution complements our world-class billing platform extremely well. Based on input we've culled from the market, companies assessing the space will be delighted with this development. We look forward to going to market with Parature.

Parature, the global leader in on-demand customer service software, announced today a referral partnership agreement with Aria Systems, the leading provider of on-demand subscription billing solutions. Parature and Aria, both best-in-class software-as-a-service (SaaS) providers, have a significant focus on the fast-growing interactive media and online gaming markets.

"As the global leader in on-demand customer service software, we are delighted to embark upon this partnership with the first and most experienced SaaS billing provider," said Chuck Coulson, Parature Vice President of Business Development. "Parature is the fastest growing customer service and support software company in the United States, and this partnership is a logical next step to expand our presence in interactive media communities, virtual worlds and the online gaming industry as a whole."

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. This dynamic, on-demand software enables organizations to get up and running quickly, easily and efficiently.

"Aria System's work with Parature embodies our commitment to creating the most robust customer lifecycle management environment possible for our clients," noted Edward Sullivan, president and CEO, Aria Systems. Sulivan added, "Parature's powerful customer service, support, and communications solution complements our world-class billing platform extremely well. Based on input we've culled from the market, companies assessing the space will be delighted with this development. We look forward to going to market with Parature."

Parature, Inc.
Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit http://www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

Aria Systems
Aria Systems is the leading provider of subscription billing solutions and offers the only "monetization platform" encompassing the full spectrum of Billing and Customer Lifecycle Management services. The "monetization platform" offers clients the on-demand billing industry's most flexible tool for accelerating revenue capture, optimizing cash flow, and enabling actionable market intelligence while significantly reducing operating costs throughout each phase of the customer lifecycle.

Acknowledged as the SaaS billing leader in terms of experience and execution, Aria manages and maintains more than 1 million accounts and has processed more than 1 billion transactions since it began operations in 2003. With Hummer Winblad and software billing icon Dave Labuda as investors, the company is based in Media, Pa. (metropolitan Philadelphia), with offices in the San Francisco bay area as well. For more information, visit http://www.ariasystems.com.

Media Contact:
Dayna Tenorio
571.730.6241
dtenorio@parature.com

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Dayna Tenorio
Parature
571-730-6241
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