Parature Receives 2008 Product of the Year Award Presented by Customer Interaction Solutions® Magazine

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Parature Customer Service™ Software Honored for Outstanding Innovation

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I am pleased to honor Parature for their hard work and accomplishments. Their commitment to quality and excellence benefit the contact center experience as well as ROI for the companies that use them

Parature, the global leader in on-demand customer service software, announced today that they received a 2008 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

"Parature is honored to be a recipient of this prestigious Product of the Year Award, stated Parature CEO and President, Duke Chung. Parature is committed to setting the standard for support teams worldwide by continuing to bring innovative products to market and by providing the smartest, most efficient way for organizations to support their customers."

"I am pleased to honor Parature for their hard work and accomplishments. Their commitment to quality and excellence benefit the contact center experience as well as ROI for the companies that use them," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Interaction Solutions. "For 11 years, Customer Interaction Solutions magazine has recognized companies which demonstrate excellence in technological advancement and application refinements."

The 11th Annual Product of the Year Award winners will be featured in the January 2009 issue of Customer Interaction Solutions magazine.

For more information about the Customer Interaction Solutions' 2008 Product of the Year Awards or any of the TMC media properties, please visit http://www.tmcnet.com.

Parature, Inc.
Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit http://www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

Media Contact:
Dayna Tenorio
(703) 564-7758
dtenorio(at)parature.com

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit http://www.cismag.com.

About TMC
Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference.

For more information about TMC, visit http://www.tmcnet.com.

TMC Contact:    
Jan Pierret
203-852-6800, ext. 228
jpierret(at)tmcnet.com

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Dayna Tenorio
Parature
703-564-7758
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Jan Pierret
TMC
203-852-6800+228
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