Parature Wins 2008 WebAward from Web Marketing Association

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Corporate Website Recognized for 'Standard of Excellence' in Computer Software and Technology Categories

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As innovators of Internet-based customer service software that empowers organizations to create customized support sites for their users, we're very experienced in what works in website design and content

Parature, the global leader in on-demand customer service software, announced today that the company has been honored by the Web Marketing Association (WMA) with 'Standard of Excellence' awards in the computer software and technology industry categories during its 12th annual WebAward Competition for website development. This premiere website award program received entries from more than 2,400 sites from 45 countries that were adjudicated in 96 industry categories during this year's competition.

Parature's corporate website http://www.parature.com was judged by an expert panel of members of the media, advertising executives, top website designers, content providers, and webmasters on seven different criteria, including design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges designated higher than industry average scores on all criteria for Parature's website in the computer software category.

"As innovators of Internet-based customer service software that empowers organizations to create customized support sites for their users, we're very experienced in what works in website design and content," stated Duke Chung, Parature CEO and President. "Parature sets the standard for support teams worldwide by providing the smartest, most efficient way for organizations to support their customers, and as a recipient of the WebAward, in two industry categories, we also set the standard of how to effectively and creatively use the Web to inform our diverse target audience about our company, our software, and the customer service and support industry. We are honored to have our website recognized for 'standard of excellence' by the WMA."

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic,
on-demand software enables organizations to get up and running quickly, easily and efficiently.

Parature, Inc.
Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit http://www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

Media Contact:
Dayna Tenorio
571.730.6241
dtenorio@parature.com

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Dayna Tenorio
Parature
571.730.6241
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