Parature Webinar Explores Best Practices in Customer Support in a Web 2.0 World

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Industry thought leader Michael Buckham-White to discuss how to leverage technology to enable customer-self-service and reduce calls and emails by up to 80%.

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The New Era in Customer Support in a Web 2.0 World -- How to Enable Customer Self-Service and Reduce Calls and Emails by Up to 80%

Parature, the global leader in on-demand customer support and help desk software, announced today, that it will sponsor a free webinar offering customer support professionals tips and techniques for increased effectiveness within their support teams. The webinar entitled “The New Era in Customer Support in a Web 2.0 World -- How to Enable Customer Self-Service and Reduce Calls and Emails by Up to 80%” will be held on Thursday, August 23, 2007 at 2:00pm EST. To register for the webinar, please visit http://www.parature.com/res_webinars.aspx.

Customer support teams, today, face numerous challenges within their organizations including, pressure from executive management to reduce costs, increase customer satisfaction ratings and improve customer retention. To effectively manage customer service representatives and facilitate optimal performance, while simultaneously providing customers with the quality of service they demand, organizations must leverage technology to enable 24/7 customer self-service and reduce the number of calls/emails to their support teams. Additionally, organizations must engage their customers and solicit feedback to determine satisfaction and to stay abreast of the issues most important to their customers. “The New Era in Customer Support in a Web 2.0 World -- How to Enable Customer Self-Service and Reduce Calls and Emails by Up to 80%” will feature Michael Buckham-White, Director of Web Development -- Web Sales -- Premier Global Services. Michael will share his knowledge on how to leverage technology to enable customer self-service; to increase the efficiency and effectiveness of support teams; and provide world-class customer support.

This webinar is the third of the monthly Parature “Best Practices in Customer Support Webinar Series” designed to serve as an educational and informational resource for organizations throughout various industry sectors to gain insight into customer support best practices that can be applied to improve support efficiency, reduce costs, and enable customer self-service. Each session follows real-life customer scenarios focused on the challenges and issues customer support professionals face on a daily basis.

To register for one or all of the webinars in the series visit: http://www.parature.com/res_webinars.aspx.

About Parature, Inc.
Parature is the global leader in on-demand customer support and help desk software. Our web-based support suite enables organizations to fundamentally change the way they support their customers while significantly reducing costs. The Parature suite of modules empowers associations, businesses, academic institutions, and government agencies with the ability to provide critical service information on a 24/7 basis while reducing the inbound support load through customer self-service. As a Software-as-a-Service (SaaS) provider, we deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Parature helps support over 6,000,000 end-users worldwide and is headquartered in Vienna, VA. For more information about Parature please visit http://www.parature.com or call 1.877.GO.PARATURE.

Media Contact:
Gary McNeil
(703) 564-7758

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