Parature Releases Free White Paper on the Future of Service and Support Success for Gaming Organizations

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White paper explores the benefits of on-demand support software in MMOG communities.

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Parature is dedicated to helping customer service and support organizations deliver superior customer service

Parature, the global leader in on-demand customer service software, announced today the release of a free white paper offering customer service and support professionals, within the massively multi-player online gaming (MMOG) and virtual world markets, insight into the value of providing players with online support. The white paper entitled “The Future of Service and Support Success for Gaming Organizations – Delivering Value to Your Communities” is available online at http://www.parature.com/res_whitepapers.aspx.

Online gaming, one of the hottest growth segments in the gaming market today, is realizing the value of Web-based customer service and support for their players. The software-as-a-service (SaaS) model provides these organizations with the power to leverage service and support technologies for competitive differentiation and is an invaluable asset when supporting the up and coming newest generation of players. These Web-savvy consumers expect the best online gaming experience from their providers. Those that receive it stay loyal and, optimally, will pay to add more services to further improve their experience. This community expects uptime, and when they experience a problem that interferes with their play, they want help fast –- exceptional support is a priority.

It is imperative that these organizations impress existing and potential players by providing the support applications they desire such as forums, self-service knowledgebases, issue escalation paths, and a support site that is easy-to-use. “The Future of Service and Support Success for Gaming Organizations – Delivering Value to Your Communities” explores the proven value of using Web-based software for customer service and support, and how it can be a key differentiator for organizations in this fast growth gaming market.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic, on-demand software enables organizations to get up and running quickly, easily and efficiently.

“Parature is dedicated to helping customer service and support organizations deliver superior customer service,” stated Parature CEO and President Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but by providing valuable written content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will contribute to the success of customer service professionals and enable organizations to provide exceptional customer service.”

To view Parature’s white paper library visit: http://www.parature.com/res_whitepapers.aspx.

Parature, Inc.
Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company’s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal’s list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 10 million end users worldwide. For more information, visit http://www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

Media Contact:
Dayna Tenorio
571.730.6241
dtenorio @ parature.com

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Dayna Tenorio
Parature
571-730-6241
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