Parature Best Practices Webinar Explores the Importance of the Customer Experience

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Jay Topper of Rosetta Stone and William Band of an Independent Research Firm Discuss Why the Customer Experience Matters Most and Rosetta Stone’s Strategy for Customer Success

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Why the Customer Experience Matters Most – Rosetta Stone's Customer Success Strategy

Parature, a global leader in on-demand customer service software, announced today a free webinar offering anyone interested in customer success the opportunity to gain invaluable insight into an organization that has realized the power of the customer experience and the need to create a customer-centric culture. The webinar entitled “Why the Customer Experience Matters Most – Rosetta Stone’s Customer Success Strategy” will be held on Tuesday, April 20, 2010 at 2:00pm EDT. To register for the webinar, please visit

Customers have never been more important than they are today, and the most successful organizations have realized the power of the customer experience and the need to create a customer-centric culture. One such successful organization is Rosetta Stone. They have not only implemented a complete customer-centric culture, but have fully embraced it; focusing on their customers’ success. In fact, their customer support is called ‘customer success’ and their support agents are ‘success agents.’ This customer-focused environment, including multi-channel customer service, enables them to further promote their philosophy of listening to their customers and becoming better.

Why the Customer Experience Matters Most – Rosetta Stone’s Customer Success Strategy” will spotlight Senior Vice President, Customer Success at Rosetta Stone, Jay Topper and featured guest, customer service and experience expert, William Band of Forrester Research, Inc. to discuss how a better customer experience can improve customer loyalty and your bottom line.

Parature’s “Best Practices in Customer Service” webinar series is designed to serve as an educational and informational resource for organizations throughout numerous industry sectors to gain insight into customer service best practices and to improve the customer experience. To register for any webinar in the series or to view previous webinars visit

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. Parature Customer Service™ software integrates a customer portal, rich knowledgebase, ticketing, and a host of other modules in one dynamic, tightly unified system that allows organizations to effectively manage all of their support needs. Parature software increases efficiency across entire organizations, improving processes among customer support, operations, development and sales.

Parature, Inc.
Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, on-demand Parature Customer Service™ software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers. With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support more than 16 million end users. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit or follow @parature on Twitter.


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Dayna Tenorio
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