Pardot Ranked #1 in Lead Management Automation Total Cost of Ownership by Independent Research Firm

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Pardot's Prospect Insight, the fastest growing mid-market marketing automation solution, has been ranked #1 in total cost of ownership by an independent research firm.

Pardot's Prospect Insight, the fastest growing mid-market marketing automation solution, has been ranked #1 in lead management automation total cost of ownership by top analyst firm Forrester Research in the September 2009 report "B2B Lead Management Automation Market Overview." Prospect Insight provides a low-cost, low-risk option especially suited to small and medium-sized business-to-business (B2B) companies.

Forrester defines Total Cost of Ownership (TCO) as "[p]erceived costs to acquire/subscribe to solution, implement it, execute a successful series of campaigns, and manage customer data." Pardot was ranked first out of the 18 companies profiled as offering the marketing automation solution with the lowest overall total cost of ownership.

Pardot is also identified as a "standout" among emerging vendors. In the September 2009 report "B2B Lead Management Automation Market Overview," Laura Ramos of Forrester says Pardot is well suited for "firms with minimum IT support looking for a fast, easy way to get into lead management automation." Pardot's drag-and-drop builders, pre-formatted layouts and easy-to-follow wizards make creating elegant, branded marketing campaigns simple for marketers with minimum technical skill.

Pardot promises a "No-Hassle Marketing Automation" experience, and its flagship product Prospect Insight offers the following key features:

  • Easy-to-use solutions designed for marketers in a small and medium sized business environment
  • Freedom and flexibility with no contracts, low monthly pricing, and easy-to-modify plans
  • Personalized support from Pardot's services team and client advocates
  • A collaborative user community with interactive forums and idea exchanges

"Being named a standout vendor as well as leading the pack in total cost of ownership show that that we're doing exactly what we set out to do," says Adam Blitzer, VP of Marketing for Pardot. "At Pardot, we've always aimed to offer an affordable solution with a rich feature set. Another key to our success is innovation. We set ourselves apart from other vendors with our "No Hassles" promise, but also with industry-first features like our iPhone App."

Pardot also offers CRM integration, including native integrations with, SugarCRM, and Netsuite, and an open API for building custom workflows. Prospect Insight also includes connectors that bridge the gap between popular marketing and sales tools such as Linkedin, Jigsaw, Google Analytics, and Google AdWords, creating an integrated marketing powerhouse where formerly disparate tools existed.

About Pardot:
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot's lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pricing plans start as low as $500 per month and do not require contracts.


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