Pardot to Present on the Value of Marketing Automation at SugarCon 2010

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Leading demand generation software provider will reveal the value of automated lead qualification and nurturing at the CRM event of the year.

Pardot, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report "B2B Lead Management Automation Market Overview," will present at this year’s SugarCon event in San Francisco, being held April 12-14. SugarCon 2010 unites CRM customers and developers with companies and projects committed to building open business applications for the Cloud.

Derek Grant, vice president of sales, Pardot will lead the discussion, aimed at highlighting how companies can shorten their sales cycles by better qualification and nurturing of sales leads.

Session Details:

Marketing Automation and CRM; Lead Qualification and Nurturing

Topic: All leads are not created equal. Learn how to automate lead qualification and lead nurturing with SugarCRM and Pardot. This session will cover strategies on how to shorten the sales cycle with automated lead qualification processes; reduce marketing spend with lead nurturing; identify and prioritize qualified leads and align sales and marketing goals across the entire customer buying process.

Participant: Derek Grant, vice president of sales, Pardot

Date and time: Tuesday, April 13 11:00AM PDT

Location: Palace Hotel, San Francisco

Pardot is also a Gold sponsor of the SugarCon event. Representatives from Pardot will be available to provide further information at the Pardot booth, located in the SugarCon exhibitors’ hall inside the Palace Hotel’s Garden Court.

SugarCon 2010, SugarCRM’s fourth annual user and customer conference, brings together SugarCRM users, developers, partners and industry experts from around the world. Packed with more than 100 sessions, SugarCon provides a wealth of practical knowledge that any business can apply to improve performance and differentiate in the market.

For more information about SugarCon, visit:

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.

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