Pardot and SugarCRM Power Closed Loop Marketing and Sales For Leading Firms

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Tightly integrated demand generation and CRM systems deliver higher quality leads and more sales for joint customers.

Pardot Marketing Automation, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report "B2B Lead Management Automation Market Overview," and SugarCRM, the world’s leading provider of open source customer relationship management (CRM) software, today announced that over 30 companies are using Pardot integrated with SugarCRM for closed loop marketing and sales automation. The announcement was made at SugarCon, SugarCRM’s annual customer and developer conference being held at The Palace Hotel in San Francisco, CA.

The combination of Pardot and SugarCRM allows companies to automate lead qualification processes; nurture leads until they are ready to buy and identify and prioritize qualified leads. These processes reduce overall marketing spend, align marketing and sales with the customer buying process and increase sales rep productivity. The joint customers span various industries, and include leading firms such as PracticeWEB, a UK firm providing digital marketing and other services to Accountancies in the United Kingdom.

“PracticeWEB has transformed its sales and marketing approach by integrating Pardot and SugarCRM,” said Richard Sergeant, head of sales and marketing at PracticeWEB. “The ability to react quickly and precisely to client and prospect interaction enables us to be more responsive and effective with our sales resource than ever before- which is especially useful for an organisation like ours where the initial buying cycle can be long. The relationship with SugarCRM is therefore a powerful and essential one in ensuring seamless tracking and development of client and prospect relationships.”

Additional joint customers include one of leading providers in the web content management industry Alfresco.

“Linking SugarCRM and Pardot has enabled us to create a more efficient, cost-effective inbound marketing strategy. We now have a total closed loop in place between sales and marketing: from converting web visitors into leads, all the way to closing the deal,” said Ian Howells, vice president of marketing at Alfresco, a leading provider of web content management systems.

A combined Pardot/SugarCRM solution is also being utilized by technology provider DataSync, creators of the DataSync Suite. "We are very excited about Pardot's ability to integrate marketing intelligence in DataSync Suite,” said Mike Vetter, CEO of DataSync. “Pardot has streamlined marketing automation in a way that has filled the information gap between website analysis and email marketing. This system will add color to our online marketing efforts in a way we couldn't achieve before."

“With an extremely flexible platform like SugarCRM acting as the hub of the sales and marketing universe, businesses can really tie all of their formerly disparate systems together,” said Adam Blitzer, co-founder and vice president of marketing at Pardot. “For example, clients can take advantage of SugarCRM's cloud connectors to pull additional data about leads and contacts and then sync that information back down to the Pardot marketing automation platform and trigger powerful drip nurturing programs. The systems tie together seamlessly, making for a frictionless roll-out to sales and marketing departments.”

“There is tremendous value to be gained by linking best of breed solutions like Sugar and Pardot,” said Clint Oram, co-founder and vice president of products at SugarCRM. “With the combined solutions, companies of all sizes can both lower their sales and marketing costs, but also see major gains in customer targeting and sales productivity.”

For more information on integrating Pardot into the SugarCRM platform, please visit

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.

For more information, call (404) 492-6845 or 1-877-3B2B-ROI toll-free in the US or visit

About SugarCRM
SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact(at)sugarcrm(dot)com, or visit


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