Pardot Unveils New CRM Integration at Microsoft Convergence 2010

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Pardot launches latest CRM integration with Microsoft Dynamics CRM at Microsoft Convergence 2010

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Pardot, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report "B2B Lead Management Automation Market Overview," unveils its new integration with Microsoft Dynamics CRM at Convergence 2010.

Atlanta-based Pardot is a sponsor of Convergence 2010, the premier Microsoft Dynamics event taking place in Atlanta, GA from April 24-27, 2010. Pardot will be exhibiting in Booth 1120 through the conclusion of the conference on Tuesday.

"It's great to be at Convergence," said Adam Blitzer, Chief Operating Officer and Co-Founder of Pardot. "We just recently launched our integration with Microsoft Dynamics CRM, so this is the perfect opportunity to get out and showcase what we can do for potential users. We've supported other CRMs like SugarCRM, and Netsuite in the past, so we're excited to bring marketing automation to Dynamics as well."

Pardot provides B2B marketing teams with easy-to-use tools that empower them to build and manage online campaigns without requiring technical expertise. Drag-and-drop builders, visual editors and pre-formatted templates allow marketers to build sophisticated campaigns with ease, while micro-level tracking shows true ROI for each channel. Combining Pardot's solution with Microsoft Dynamics CRM will allow users to automate their lead qualification processes so that leads can be nurtured until they're ready to buy. Integrating Pardot into the Dynamics platform can help companies identify and prioritize qualified leads, maximize the efficiency of their sales team, and align sales and marketing goals across the entire customer buying process. Pardot also offers a Microsoft Outlook plug-in as a free add-on for users.

Pardot promises "No-Hassle Marketing Automation" with the following innovative offerings:

  •      Easy-to-use solutions designed for B2B marketers in small and medium-sized business environments
  •      Lead generation and lead nurturing tools that improve the efficiency and effectiveness of email marketing campaigns
  •      Freedom and flexibility with no contracts, low monthly pricing, and easily modified plans
  •      Personalized support from Pardot's outstanding services team and client advocates
  •      A collaborative user community with interactive forums and idea exchanges

Pardot, which was recently ranked the fastest growing technology company in Atlanta by the Atlanta Business Chronicle, is the largest marketing automation vendor participating in this year's conference. "We're honored to be here and are thrilled to have such a strong presence at Convergence," says Blitzer. "It's a great dress rehearsal for Elevate 2010, our upcoming Users Conference, where we hope to see more Microsoft Dynamics users than ever." Pardot will hold its first annual Users Conference in Atlanta on September 28-29, 2010.

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.

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