Pardot Marketing Automation Adds Over 50 New Clients in Q2 2010

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Pardot adds more than 50 new clients for its third straight quarter.

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I think our growth stems both from our continuously evolving feature set and from our reputation for stellar customer service

Pardot, a leader in marketing automation technology for small and mid-sized businesses, welcomed more than 50 new customers in the Q2 of 2010. This marks the third straight quarter that Pardot has exceeded sales forecasts, growing their client list by more than 50 new companies each quarter. Pardot delivers best-in-class marketing automation tools to over 300 companies worldwide.

"I think our growth stems both from our continuously evolving feature set and from our reputation for stellar customer service," said Adam Blitzer, COO and Co-Founder of Pardot. "We've brought in over 50 clients for three quarters running. Marketers are starting to get jazzed up about how marketing automation can enhance their digital campaigns, and sales teams are taking notice too. With features like LeadDeck , which provides real-time alerts for sales users, it's not hard to become addicted to the easy access to information that Pardot provides. This technology is changing the way that people sell in today's competitive market."

So far this year, Pardot has added several exciting features to enhance its marketing automation suite. The new email rendering and SPAM analysis package allows users to preview their email design in more than 20 different email clients and browsers to help ensure design integrity is maintained across all systems. In addition, content is scored against top SPAM filters to help craft emails with maximum deliverability. Pardot's personalized URL shortening connector works with to integrate social media tracking with marketing automation, providing an easy way to tie clicks directly to Twitter posts and other social links.

Pardot promises No-Hassle Marketing Automation" with the following innovative offerings:

  • Easy-to-use solutions designed for B2B marketers in small and medium-sized business environments
  • Lead generation and lead nurturing tools that improve the efficiency and effectiveness of online marketing campaigns
  • Freedom and flexibility with no contracts, low monthly pricing, and easily modified plans
  • Personalized support from Pardot's outstanding services team and client advocates
  • A collaborative user community with interactive forums and idea exchanges

Pardot provides B2B marketing teams with easy-to-use tools that empower them to build and manage online campaigns without requiring technical expertise. Drag-and-drop builders, visual editors and pre-formatted templates allow marketers to build sophisticated campaigns with ease, while micro-level tracking shows true ROI for each channel. In September, Pardot will host its first annual users conference, Elevate 2010 , in Atlanta. "We are really excited to have our clients share their successes and learn from each other," said Blitzer. "I think everyone will come away with not only sharper Pardot skills, but also a deeper understanding of marketing automation best practices and how powerful this software really is."

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.


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Laura Horton
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