Pardot Marketing Automation Adds New Clients, Features in Q3 2010

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Pardot Signs 62 New Clients, Holds Sold-Out First Users Conference.

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I guess the word is out

Marketing automation vendor Pardot continued to show strong growth in Q3 2010, drawing a record-breaking quarter to a close with its first annual users conference, Elevate 2010. Pardot has welcomed upwards of 50 new clients each quarter over the past year, bringing the total user base to more than 330 businesses.

Pardot signed 62 new clients in Q3 alone, setting a new record for most clients added in a single quarter. “I guess the word is out,” said Adam Blitzer, Chief Operating Officer and Co-Founder of Pardot. “While we’re humbled by our continued success despite a tough economy, it doesn’t really surprise me that we’ve continued to attract new clients. Pardot offers remarkable functionality at an affordable price, and marketing automation tools are really geared toward saving a business money in the long run. It helps marketers learn to allocate budget in the most effective way, and it helps sales teams close more deals with fewer resources. With a value-priced month-to-month model, and our stellar client services team to make it all work, Pardot offers a low-risk way for marketers to excel with marketing automation.”

Pardot offers a robust marketing automation solution for marketing and sales teams in the small- and medium-sized business (SMB) space. Pardot’s easy-to-use tools empower B2B marketers to build and manage online campaigns without requiring technical expertise. Drag-and-drop builders, visual editors and pre-formatted templates allow marketers to build sophisticated campaigns with ease, while micro-level tracking shows true ROI for each channel.

In Q3 2010, Pardot added several new features to enhance the user experience and to add additional value for marketers and sales teams:

  • Social Insight social media integration: Pardot’s Social Insight is a social media integration package that enhances the sales process by aggregating data from multiple public sources, including sites such as Facebook, LinkedIn and Twitter, and displays the information within a prospect's Pardot profile.
  • AddThis social sharing integration: Pardot’s AddThis plugin helps make emails more social by easily enabling sharing of content via Twitter, Facebook, LinkedIn, and many other social networking platforms.
  • No drip marketing on weekends: Pardot users can now restrict drip program emails to be sent only during business hours, boosting effectiveness and helping automated emails to take on a more personalized feel.
  • Custom redirect URLs: Pardot’s custom redirect URLs allow users to track who clicks on any outbound link on their website--for example, a link to a blog or Twitter page.

Pardot’s first annual users conference, Elevate 2010, was held on September 28-29 in Atlanta and provided an appropriate conclusion to a successful Q3. Presentations at Elevate included marketing automation best practices from Pardot users, partners and industry experts.

At Elevate 2010, Pardot announced its a new partnership with business data analytics provider GoodData. GoodData’s reporting and analytics tools will be built in to all Pardot packages as a standard feature meant to compliment Pardot’s existing reporting functionality. Pardot clients will also have the option to add a premium GoodData package, which includes advanced features.

“We had over 120 attendees at Elevate, which is amazing for a first-time event,” says Blitzer. “We really enjoyed getting to interact face-to-face with our clients and partners who made it to the conference, and we’ve gotten tons of great feedback since then. We’re looking forward to incorporating the ideas that we heard from clients as we round out a successful 2010 at Pardot.”

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.


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Laura Horton
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