Pardot enhances the Salesforce user experience by providing a tremendous amount of information for sales representatives and enabling marketing teams to calculate ROI on whole new level.
Atlanta, GA (PRWEB) December 1, 2010
Pardot, the provider of marketing automation programs for small and mid-sized businesses, will showcase Pardot solutions as a silver sponsor at Dreamforce 2010, salesforce.com’s user and developer conference, held December 6 - 9 in San Francisco. Be sure to stop by to see Pardot at booth 915.
Attendees will get a hands-on look at Pardot’s newest features, designed to enhance sales and marketing efficiency. This year, Pardot has added over 50 new features to its core marketing automation platform, including social sharing capabilities, more flexible scoring and automation workflows, advanced e-mail rendering and spam testing features, custom redirect tracking for third-party links, and real-time segmentation. The Pardot marketing automation suite includes industry-exclusive features like LeadDeck - a desktop add-on with real-time visitor alerts - and PardotMobile for iPhone.
Pardot offers a fully featured marketing automation solution for marketing and sales teams in small- and medium-sized companies. Pardot’s easy-to-use tools empower B2B marketers to build and manage online campaigns without requiring technical expertise. Drag-and-drop builders, visual editors and pre-formatted templates allow marketers to build sophisticated campaigns with ease, while micro-level tracking shows true ROI for each channel. A certified AppExchange partner, Pardot integrates with Salesforce CRM as well as other select CRM vendors – enabling a hassle-free handoff from the marketing team to the sales team.
With Pardot’s integration, salesforce.com users can:
- Assign leads to sales reps or queues and enter them as new leads;
- Remove duplicate leads before entering new records;
- View all prospect activities within the lead or contact record;
- Sort contacts in Salesforce CRM by Pardot score and grade;
- Sync list and drop marketing e-mails sent from Pardot into the appropriate contact record;
- Send e-mails from Outlook, Thunderbird, or Apple Mail plug-ins and sync them with Salesforce;
- Continually sync contact information between the two systems to ensure data is up to date;
- Sync opportunity data from Salesforce to Pardot to determine marketing ROI; and
- Access the entire Pardot application from within Salesforce.
“Pardot enhances the Salesforce user experience by providing a tremendous amount of information for sales representatives and enabling marketing teams to calculate ROI on whole new level,” says Adam Blitzer, Pardot’s COO and co-founder. “Because we offer unlimited user seats, it’s easy to get all of your Salesforce users synced up with the Pardot system and effectively manage the marketing and sales funnel. We provide this at a price point that gives small and mid-sized businesses access to sophisticated marketing automation functionality.”
Pardot enables collaboration between marketing and sales departments. Marketing teams can nurture inbound leads until they are sales-ready, allowing the sales team to focus on closing their hottest prospects. Integration and single sign-on with the CRM system increases sales adoption because representatives can track prospects in the familiar CRM interface. With micro-level tracking, sales representatives see a detailed account of a lead’s online activity, allowing them tailor a pitch and increase sales.
Dreamforce is the industry’s leading global cloud computing event focused on inspiring customer, partner and developer success with cloud computing. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Sales Cloud, Service Cloud, Force.com and more. Over the past 10 years the cloud computing economy has radically changed the way companies operate. Now the next generation of cloud computing is becoming inherently social, real-time and mobile. Dreamforce is where this transition is happening with hundreds of salesforce.com partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions.
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software, features CRM integration, e-mail marketing, lead nurturing, lead scoring, and ROI reporting. The combination enables marketing and sales teams to work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing starts at $500 per month. Plans do not require contracts.
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