National Association of Mothers' Centers Joins the Smart Television Alliance

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The National Association of Mothers' Centers is proud to announce its membership in the Smart Television Alliance, an organization dedicated to promoting quality children's television.

Television is one of the most powerful mediums in the world. It can educate, inspire, and entertain us. At the same time, the alarming increase in violence, indecency, and sexual content on TV undermines the already difficult role mothers and caregivers have in monitoring what their children are exposed to

The National Association of Mothers' Centers (NAMC) is proud to announce its membership in the Smart Television Alliance (STA), an organization dedicated to promoting quality children's television. "Television is one of the most powerful mediums in the world. It can educate, inspire, and entertain us. At the same time, the alarming increase in violence, indecency, and sexual content on TV undermines the already difficult role mothers and caregivers have in monitoring what their children are exposed to," said Linda Lisi Juergens, Executive Director of NAMC.

The STA's goal is to help parents and caregivers easily find television programming that is educational and entertaining for kids, on the parents' schedules. We want to build an online community that helps parents make smart choices for their families.

"NAMC recognizes the challenges, realities and value of mothering. We joined the STA to help mothers and families find and utilize information from trusted sources to identify shows that inform and educate children and to utilize technology to control what is on their television and when it is watched," Juergens said.

The Smart Television Alliance is led by the National Council of Women's Organizations, the National Education Association, and the National PTA. Other members include the Afterschool Alliance, Association for Jewish Family and Children's Agencies, Coalition for Quality Children's Media: KIDS FIRST!, National Association of Nurse Practitioners in Women's Health, Office of Communications Inc. of the United Church of Christ, RainbowPUSH, United American Nurses, WE Inc. and YWCA USA. Participating children's media experts include Parents' Choice Foundation, Common Sense Media, Parent's Television Council, and KIDSFIRST!

About The National Association of Mothers Centers:
The NAMC is the leading organization that recognizes the challenges, realities and importance of mothering and other caregiving work, offering educational and support programs in local centers, in libraries and in the workplace, offering an annual Work/Life Conference as well as doing advocacy in the fields of postpartum depression, early care and education, work/life balance and the economic impact of being a care giver.

About Smart Television Alliance (STA):
The Smart Television Alliance is a new coalition of national nonprofit organizations united by a shared commitment to improving what our nation's children watch on television. Our mission is to help parents and caregivers use technology, online tools, and program recommendations from trusted children's media experts to make smart television viewing choices. By promoting the viewing of educational and informational programming, STA will build a market for more high quality children's TV shows.

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