You2Gov Challenges Americans to One-Up Paris Hilton

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You2Gov.com, a new political social network web site, announces a National contest in search of the best user-generated television ad for the Barack Obama and John McCain Campaigns. The winners will receive $1,000 cash and the chance to have their ad run on television prior to the 2008 election. The announcement comes one day after Paris Hilton posted her own campaign ad online in response to John McCain's recent comments comparing Hilton to Senator Barack Obama.

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Every election year the American public is bombarded with campaign commercials created by top-dollar political ad agencies

As the presidential race enters its final months and the campaigns ramp up their advertising efforts, You2Gov.com announced a contest to give regular citizens an opportunity to get involved in the political process, just like Paris Hilton did yesterday by posting her own online "campaign ad" in response to Senator John McCain. You2Gov.com (http://www.You2Gov.com), a new political social network, is challenging Americans to create their own 30-second television advertisement in support of Senator Barack Obama or Senator John McCain, and the winner will receive cash and the opportunity to have their ad run on television prior to the 2008 election. The deadline to submit ads toYou2Gov.com is September 30 and winners will be announced October 16. You2Gov provides American citizens with an online forum where they can find up to the minute information on the issues they care about, start their own "interest group" with other like-minded citizens in the form of an online community, and leverage their collective power to influence their representatives in Government.

"Every election year the American public is bombarded with campaign commercials created by top-dollar political ad agencies," said Alan W. Silberberg, CEO of You2Gov. "The web has vast potential to strengthen democracy and that is exactly why You2Gov exists -- to bring power to the people in the digital age. We are confident that everyday people can be just as effective communicators as the political consultants and this contest is an opportunity for Americans to get involved in the democratic process, support their candidate publicly, and show off their creative skills to the entire country. Just look at how effective Paris Hilton's online ad was -- now every American has their chance to one up Paris Hilton."

Starting today, You2Gov members can submit their 30-second television commercials in support of the major Democratic and Republican candidates for President to http://www.president.you2gov.com. The public is encouraged to view the submissions, chat with other users about the contest, and vote for their favorite ads at http://www.president.you2gov.com. In September, You2Gov will announce a jury of media experts that will be responsible for reviewing the submissions and selecting two winners: the best ad in support of Senator Barack Obama and the best ad in support of Senator John McCain. The panel will select the winners based on two factors: the number of votes received by You2Gov members online and the internal vote of the panel.

The contest winners will receive $1,000 and the opportunity to have their ad aired prior to the November election, as You2Gov will submit the ads to both campaigns and to major advertising agencies. Ads submitted by professional firms or by groups will be disqualified, as will ads that contain offensive language, pornographic images, or libelous material. To register for You2Gov.com, the public can go to http://www.you2gov.com/index.php/Create-an-account.html. More details on how to register and how to submit the ads for the contest are available at http://www.You2Gov.com.

About You2Gov

As the internet rapidly becomes integral to politics at all levels, You2Gov's non-partisan social network platform provides American citizens with an online forum where they can find up to the minute information on the issues they care about, start their own "interest group" with others in the form of an online community, and leverage their collective power to influence their representatives in Government. The social network platform allows regular citizens -- not just big businesses and their lobbyists--- to have the power to act on and influence the national, state and local political issues they care about. For more information on You2Gov, visit our Facebook page at http://www.facebook.com/group.php?gid=27392183922&ref=mf

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Lisa Cohen
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