Dataram is Latest Company to Use Channeltivity Software to Drive their Channel Success

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The leader in partner relationship management (PRM) continues to grow as they assist companies in hitting their channel recruitment goals.

By focusing on our strategic channel partners, Dataram expects to bring substantial value to a select group of resellers, while providing customers with a much broader and attractive set of product and service options.

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Channeltivity is the leading provider of partner relationship management and channel performance solutions. Today they announced that Dataram (http://www.dataram.com), a worldwide leader in the manufacture of high-quality computer memory, storage products, software and services implemented Channeltivity to manage their channel partner program.

Dataram’s CEO, John Freeman stated, “By focusing on our strategic channel partners, Dataram expects to bring substantial value to a select group of resellers, while providing customers with a much broader and attractive set of product and service options."

The Dataram Reseller Partner Program (DRPP) qualifies resellers on one of two levels, Premier Partners and Select Partners. Premier Partners represent the company's entire product and service portfolio. These partners receive the most favorable pricing, automatic product registration within assigned geographical territories and preferred status in a lead-share program. Select Partners are regionally-focused and specialize in one of Dataram's product lines.

“We chose the Channeltivity PRM because it is the only solution with the full complement of features to ensure the success of our channel program,” said Bruce Magath, VP of Marketing and Strategy for Dataram. It provides the foundation to manage the channel lifecycle, from profiling and recruiting, to enablement, planning, collaboration and performance measurement.”

Within one month, Dataram had implemented the full suite of Channeltivity modules, including: Partner Portal, Resource Library, Partner Recruitment and Performance Dashboard, Partner Business Planning, Deal Registration, Lead Distribution, Field Engagement Manager, Market Development Fund Manager and a Partner Forum.

Dataram hit its channel recruitment goal in 2009 by increasing partners by 400%.

“We set the bar high for Channeltivity with an aggressive implementation timeline and they delivered on time and on budget,” said Bruce Magath, “The Channeltivity platform was key to our partner recruitment success for 2009. It demonstrated to our potential partners that we were serious about our program and that we had more than just a slide deck describing the benefits. We had a plan for executing and demonstrable platform to prove it!”

The Dataram team has been a pleasure to work with. They are the poster child for channel success, said Jason D. Jacobs, CEO of Channeltivity. He continued, “They gave equal attention to channel program design and execution. We are thrilled to be chosen as their PRM platform and look forward to playing a continued role in their success.”

About Channeltivity
Channeltivity is the market leader in partner relationship management and channel development and performance solutions for IT, telecom and independent software vendors (ISV). As a SaaS application, Channeltivity is fast to deploy, requires no IT staff and easily configures to meet the specific channel program requirements and workflows that drive channel success. Channeltivity helps vendors profile and recruit, educate, plan and collaborate with partners to drive channel performance. Channeltivity integrates with Salesforce.com for coordination of direct sales with channel sales. Channeltivity focuses on channel success in emerging vendors and mid-size enterprises in the IT, telecom and software industries. For more information, please contact Channeltivity at 1-877-226-2564 or visit http://www.channeltivity.com.

About Dataram
Founded in 1967, Dataram is a worldwide leader in the manufacture of high-quality computer memory, storage and software products. Their products and services deliver IT infrastructure optimization, dramatically increase application performance and deliver substantial cost savings. Dataram solutions are deployed in 70 Fortune 100 companies and in mission-critical government and defense applications around the world. For more information about Dataram, visit http://www.dataram.com.

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