Business Media Solutions and PerformWare Learning, Inc. Announce Partnership

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Business Media Solutions dba Russell Associates and Ted Vecchio of PerformWare Learning Inc. are pleased to announce the beginning of a great business partnership.

Business Media Solutions, Inc., dba Russell Associates, and PerformWare Learning, Inc. are excited to announce a business partnership to enhance client content, marketing, and sales potential of each company. The partnership will leverage the branded strengths and market leadership of both firms. Russell Associates has a strong technology product suite including a robust learning management system, intRAtrain™, rich custom design expertise, a strong reputation in general manufacturing, agribusiness, and food industries, and a geographically dispersed sales force.

PerformWare Learning, Inc. brings best-practice thought leadership in instructional design, neuro-learning (Poly Modal Learning), extensive proven content (115 workshops), on-boarding (Position Mastery) scalable consulting processes (Employee Engagement) and business growth experience.

Together, both parties see an immediate synergy around the full development and market positioning of TotalTrain™ Blended Learning Solutions, a best-in-class behavior change methodology in leadership development, sales optimization, and customized training. In addition, there is a positive longer-term potential for two additional lines-of-business, Managed Learning and Positional Certification.

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Leah Mortensen
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