Lanham, MD (PRWEB) February 9, 2010
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), today announced a first-of-its-kind partnership with blogging application, Zemanta. Zemanta is a free content discovery tool that automatically recommends relevant content to bloggers, as they write posts and draft content.
“This is an efficient way to share news online with bloggers with interest in related content – it’s just-in-time communications,” said Boštjan Špeti, founder and director, Products. “PRWeb is our first newswire partner and we believe the agreement validates the value of our social network.”
The partnership with Zemanta provides PRWeb customers with a social media friendly way to get their news to bloggers. If a PRWeb customer’s news release is considered relevant by Zemanta’s recommendation engine, it will be suggested as related reading to bloggers using the application.
“We are providing a better way to connect our customers with the blogging community,” said Jiyan Wei, director of Product Management at PRWeb. “The Zemanta engine ensures that relevant customer content is provided to bloggers -- who have opted to subscribe to Zemanta’s application. It’s both a savvy and friendly means to boost visibility for our customers in the social media space.”
PRWeb is the first newswire to partner with Zemanta. The partnership is indicative of PRWeb’s effort to continuously improve its service and delve deeper into the social media space. PRWeb was also first to integrate video with news releases, including those from YouTube, offer social bookmarking tools such as ShareThis, provide trackback URLs and enable customers to automatically synchronize their PRWeb distribution with their Twitter account.
Zemanta provides platform for assisted on-line content production. Utilizing cutting-edge semantic research Zemanta’s content recommendation engine identifies in real-time context-relevant images, smart links, keywords, suggested tags and related articles. The application is instantly delivering these results to the network of users through a simple point and click interface. Zemanta supports 15 of the most popular blogging platforms and is accessible through a browser extension (IE, Firefox, Chrome), bookmarklet or server-side plugin. The company, which has offices in New York, London and Ljubljana (Slovenia) launched in 2007 after being chosen as a winner of Seedcamp 2007. Zemanta is venture funded by Eden Ventures, Union Square Ventures and T.A.G. The Accelerator Group. For more information on Zemanta please visit http://www.zemanta.com or contact us at info(at)zemanta(dot)com.
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.