Ryvita has launched the Party Fit Challenge www.ryvitapartyfit.co.uk  to help you fit into that Little Black Dress in time for the Festive Season.  The two-week calorie-controlled plan, which has already had great test results is specifically designed for the winter months.

LONDON (Business Wire EON/PRWEB ) November 7, 2008 -- With the party season fast approaching, you might well be worrying about fitting into that Little Black Dress (LBD). But help is at hand; Ryvita has launched the two-week Party Fit Challenge to help you look and feel fabulous in your LBD in time for the Festive Season.

Many diets are salad and summer focused so we created a plan for cooler, more wintry days that comprises wholesome, hearty meals in combination with Ryvita Crispbread, the new Ryvita Thins, sweet Muesli Crunch and packs of Ryvita Minis

This simple calorie-controlled plan is easy to follow and all the information you need to get started is at www.ryvitapartyfit.co.uk. It consists of Ryvita Crispbread with suggested toppings for breakfast and lunch with Ryvita snacks, plus a balanced, nutritious evening meal.

And it works! 100 women from across the UK who took the Challenge reported feeling happier with their body shape and more confident after just two weeks. Feedback suggests that as the Challenge was so easy to stick to and the results so motivating that many will continue to incorporate a healthier eating regime into their daily lives.

Developed in conjunction with top nutritionist Wendy O’Neil (www.afianutrition.co.uk), the Challenge has been specifically designed for the winter months. “Many diets are salad and summer focused so we created a plan for cooler, more wintry days that comprises wholesome, hearty meals in combination with Ryvita Crispbread, the new Ryvita Thins, sweet Muesli Crunch and packs of Ryvita Minis” O’Neil explained.

The Ryvita Party Fit Challenge website, which is fronted by This Morning host Fern Britton, has a body mass index calculator to work out whether the Challenge is right for you. There is also practical advice to keep you motivated as well as day-by-day topping and recipe suggestions that can be downloaded in a Challenge kit.

Also on the website, celebrity stylist Mark Heyes gives helpful advice on choosing the right LBD for your shape. The site also offers useful pointers on party etiquette, tips on how to get fit if you don’t have time for exercise and a competition to win a £250 shopping spree.

The Ryvita Party Fit Challenge website has been built by Strange, a creative digital agency. Visit www.strangecorp.com for more information.

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