San Francisco Valentine’s Day Pillow Fight and Party Jeans Giveaway Will Turn Lovers Into Prize Fighters

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At the Great San Francisco Pillow Fight on February 14, Grp.E Jeans will give away a limited number of denim pendants to the armed, but hopefully not too dangerous, men and women who brave this brutally fluffy San Franciscan Valentine’s bash. To make it even more fun, those who like Grp.E on Facebook will be entered into a drawing for a pair of their sexy premium jeans.

san francisco valentines day

The Great San Francisco Pillow Fight Pillow Fight is the kind of party that defines the Grp.E brand.

Like Levi’s original button fly jeans, this unique snap-button fly is Grp.E’s pièce de résistance.

Love—and feathers—will be in the air this Valentine’s Day when the flash-mob-style crowd that assembles every February 14 at Justin Herman Plaza in the Embarcadero starts swinging at exactly 6 o'clock. Grp.E is helping hardcore romantics wage war in style by giving 40% off jeans purchased online and at Bay Area stores now through February 15. The San Francisco party jeans company is also giving away jeans to a randomly selected man and woman who like Grp.E Jeans on Facebook.

Grp.E Jeans will photograph the Great San Francisco Pillow Fight crowd exchanging blows, hand out limited edition heart-shaped denim pendants that commemorate the occasion, and toss Grp.E t-shirts into the crowd. Although Grp.E isn’t a sponsor, the Pillow Fight is just the kind of party that defines the Grp.E brand.

San Francisco fashion designer Tommy Pham created Grp.E premium jeans with an emphasis on fit, finish, functionality and details. A range of fits from skinny to relaxed ensure these designer jeans accentuate the best features of every body type.

“There are so many features men and women love about Grp.E jeans, but what really closes the deal is Pham’s patented snap-button fly,” said Mignon Gould, founder of popular fashion blog The Chic Spy. “Like Levi’s original button fly, this unique snap-button fly is Grp.E’s pièce de résistance.”

Unlike the button fly, the “quicky” fly gets Grp.E jeans off fast. And unlike zippers, there is no risk of skin or fabric damage. No other denim brand in the world has a concave button. This ergonomic design allows fingers to fit right into the recess for a more natural and customized feel.

Grp.E jeans are sold at the following San Francisco Bay Area locations:

Wonderland SF ( 415.641.4600
2929 24th Street (between Alabama and Florida) in San Francisco

Underground ( 408.298.4286
1342 Lincoln Avenue in Willow Glen / San Jose

Kiss’tique, Los Gatos ( 408.399.5477
11 North Santa Cruz Avenue in Los Gatos

Simply Smashing, Campbell ( 408.379.1925
241-B East Campbell Avenue in Campbell

For more information about Grp.E Jeans, call (415) 891-7888 or visit them on the web at To keep current on special events and promotions, like Grp.E on Facebook at and follow them on Twitter

About Grp.E Jeans
Grp.E (pronounced like groupie) is the lifestyle clothing brand launched in 2010 by celebrated San Francisco clothing designer Tommy Pham for men and women who love to work hard…and play even harder. In the Grp.E brand, Pham—the clothing designer behind the LL Cool J and G-Unit (by 50 Cent) brands of designer jeans—has created the perfect party wear for the up-all-night rockstar, with great fitting jeans that are comfortable, tough, and come off in a snap.

The "E" in the name makes it clear that Grp.E is for everyone—and everyone has the right to party and have fun while living on this green earth. The Grp.E brand communicates that everyone is at once the same and unique. Each pocket bag is printed with the phrase "Everyone's Pink Inside" and the asterisk logo, the symbol of ambiguity, lets every wearer decide what statement they are making.


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Tommy Pham
Grp.E Jeans
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