PartyPail is our flagship retail outlet, and we are proud of the improvements we've made to the site in this release
Enumclaw, WA (Vocus) June 15, 2010
PartyPail, Inc. today completed the launch of its 3rd generation retail website devoted to people planning family milestone celebrations including bridal showers, baptisms, christenings, first birthdays, and baby showers. With almost 3,000 party supply and favor items, the website offers the widest assortment of themes for baby shower decorations, bridal shower themes, and related accessories.
“PartyPail is our flagship retail outlet, and we are proud of the improvements we’ve made to the site in this release,” says General Manager Traver West. “We’re especially excited about how we’ve been able to improve our capabilities in offering personalized and customized favor items that coordinate with our various party decoration themes.”
The new site features a number of capabilities that focus on allowing customers to coordinate customized party favors with their birthday, bridal, or baby shower themes. New embedded WYSIWYG tools enable customer to preview how the customized favors will look before ordering them. Over the past 90 days, PartyPail has almost quintupled the number of favor accessories it carries, putting a specific focus on those that coordinate nicely with its most successful shower decoration themes.
“Even though we’ve recognized as giving best in class service to our clientele, we are working hard to improve the service and support our customers receive via this new website” says Customer Service Manager Kim Sales. “Our professional party-designers are working hard to develop new and techniques sections to give clients ideas that they can use to create a truly memorable event.”
Taking advantage of the latest advances in website development technology, the website is designed to make the shopping experience simple and easy for customers. “Since the typical baptism, birthday party, or baby shower might use twenty or more items, we’ve put a focus on allowing our customers to easily select, customize, and purchase items with a specific theme more quickly than ever before” shared PartyPail CEO Edward Hechter. “A great example is how we are now able to allow customers shopping for baptism party supplies to select their theme, quickly order their invitations and tableware, and then immediately find the coordinating personalized favors available for them.”
The website has put a premium on helping customers obtain ideas and tips from PartyPail’s staff of professional party designers. The website now contains hundreds of tips, ideas, and suggestions for planning a fun, memorable, and most importantly stress-free event. An example of these ideas can be found on the baby shower candy section of the PartyPail website.
While improving the user experience from both a content and technology perspective were objectives in this release, the company also placed a great deal of effort on expanding the number of baby shower decorating themes and related accessories offered on the website. During the past 4 months, PartyPail has added over 20 new baby shower tableware and decoration themes. Not only has the company added tableware and invitations, but the number of coordinating accessories (such as favors and diaper cakes) have been expanded as well. A section of the site that demonstrates this commitment to product depth is the Dr. Seuss Baby Shower theme which features tableware, invitations, and coordinated diaper cakes.
The company will be adding a number of new products that take advantage of these new web site features in coming months. A commitment to having the greatest selection of products available is shown in its line of baby shower decorations. By the end of the summer, the company will offer over 3,000 baby shower specific items available for sale.
About PartyPail, Inc.:
PartyPail, Inc. operates from offices in Enumclaw, Washington. The company operates four e-commerce retail party decoration websites with a focus on adult milestone celebrations such as weddings, baby showers, baptisms, bridal showers, and 1st birthday parties. Having served over 100,000 customers, the company is committed to operating as a family friendly organization to both customers and staff alike.
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