Malibu, CA (PRWEB) April 30, 2013
A popular fad that sprung up on YouTube has led to hundreds of poisonings and has recently prompted warnings from physicians and medical researchers. It involves cinnamon, a seemingly harmless spice, and attempts by young people to swallow one tablespoon of it in under 60 seconds without drinking water.
Several of the YouTube videos in question have received millions of views.
In a study published on Monday April 22nd in Pediatrics, a peer-reviewed medical journal reports that incidences of calls to poison controls centers, related to cinnamon have jumped sharply, from 51 two years ago, to 222 in 2012. These statistics, provided by the American Association of Poison Control Centers (AAPCC), underscore the specific health issues related to caustic spice.
Attempts to ingest a spoonful of cinnamon in this fashion have been known to cause choking, breathing problems, throat irritation, and the potential collapse of lungs. 16-year old Dejah Reed of Ypsilanti, Michigan has become a spokesperson against the Cinnamon Challenge after experiencing a collapsed lung during her 4th attempt.
The website of the AAPCC warned that “People with asthma or other respiratory conditions are at greater risk of having this result in shortness of breath and trouble breathing.” As of March 31st, 2013, 20 incidents were reported to poison centers. Public awareness campaigns have begun springing up.
“This is obviously a health concern. Parents should talk to their children about behavior that appears safe, but may result in serious consequences,” said Pax Prentiss, CEO of Passages Addiction Treatment Centers. “We normally provide care for people with more serious substance abuse issues, but impulsive behavior like this, which has grown to such a large scale of popularity, warranted a public comment. Fads like this have a way of spiraling into other unsafe behavior.”
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Father and son team Chris and Pax Prentiss founded Passages Malibu in 2001. Its second location, Passages Ventura, first opened its doors in 2009. The two alcohol and drug abuse treatment centers offer an alternative to the 12 step/AA model of addiction treatment by utilizing a holistic program that focuses on the underlying issues of substance dependency, rather than attributing addiction to an incurable disease.
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