Passenger Introduces How To Harness The Power of Community

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Major companies in a wide range of industries are using Passenger now to harness the power of community – a space no longer considered as experimental, but essential to business growth. A newly released infographic presents statistics.

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There has been an explosion of marketers using social media, but it is inadequate to leverage public channels where the information is entirely public

Major companies in a wide range of industries are using Passenger now to harness the power of community – a space no longer considered as experimental, but essential. A newly released infographic presents statistics. Haven’t heard of Passenger? Perhaps your competitors have and don’t want you to know about the edge they have gained.

The past year has been an exciting time. Since beginning a few years ago, Passenger has experienced considerable growth and their clients have benefited from using their services. Although clients are from many industries, they all share a similar goal – to supply products and services that consumers want.

Passenger helps companies connect with consumers by conducting polls, live chat sessions, and discussion forums. Communities are now more important than ever within a brand marketer’s social media tool set. Just look at Google’s recent announcement into the space with the launch of Google Communities. With Passenger, companies are tapping into some important data and the results have been amazing. By leveraging the input of the consumer, the prospect, the business partner, and so on, the feedback has become an integral part of their business decision-making process. Not utilizing this information simply is a missed business opportunity for growth and innovation in a competitive marketplace. It’s part of their business strategy and should be part of yours.

In 2012, there was an explosion of marketers using social media, but it is inadequate to leverage public channels where the information is entirely public. All the noise about consumer deals regarding sponsored/push marketing messages on Facebook and Twitter can be problematic and ineffective. Passenger solves this with the ability to make these communities and their discussions private.

Imagine having 2,000 to 20,000 people actively liking your brand on Facebook, but now those people have an even more exclusive private place to provide feedback to help your companies’ business objectives. Passenger helps clients do just that. Using their service, companies realize if their marketing messages and campaigns are working effectively. With the data from these communities, companies have the ability to develop new products and services. Passenger also provides a way for CEOs to live chat with their most passionate followers in a safe and productive environment. Consumers are devout when it comes to certain products, and with Passenger, the aim is to cultivate intimate, lifelong relationships between companies and its consumers.

By conducting 5,746 surveys to date and collecting over 600,000 completions, Passenger provided insight to brands that are leaders and innovators in their respective industries. Excited to continue collaborations with clients and to share in their growth and prosperity.

Further information can be found at http://www.thinkpassenger.com

About Passenger
Passenger communities enable the worlds leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information, visit http://www.thinkpassenger.com.

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Kareen Vilnai
Passenger
(323) 556-5400
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