Passkey Unveils New Technology to Serve the Complex Housing Needs of Major Events

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New GroupMAX ME application to streamline the most complex hotel room block management and booking challenges.

GroupMAX ME
The new functionality will not only have a significant impact on our business, but will allow us to further customize service offerings for our clients.

Managing the multitude of hotel blocks and the countless bookings of a large conference or convention is a very complex and expensive endeavor; oftentimes, it’s the single greatest expense an event organizer will incur because of the shear amount of time, risk and resources involved.

Passkey, the leading provider of hotel booking technology for meetings and events, today announced the launch of its latest application, GroupMAX ME, which promises to mitigate those considerable challenges for major events in the corporate, tradeshow, sports and association markets.

GroupMAX ME will provide event organizers such as convention and visitors bureaus, meeting management companies, corporations and associations more streamlined control over the housing process and the ability to generate greater returns on their event housing investments.

GroupMAX ME enables a more proactive and profitable approach to room block management through new features such as sub-block dashboards, automated sub-block request management, as well as an all-new multi-room booking engine.

It also features several industry-first innovations including a mobile booking engine that is customized for each event, an embedded availability widget for placement of hotel availability on event websites and social networks, and a built-in social networking module that keeps attendees connected before, during and after an event.

“Indianapolis CVA is thrilled about the release of GroupMAX ME. The new functionality will not only have a significant impact on our business, but will allow us to further customize service offerings for our clients,” says Rita Milandri, housing manager of Indianapolis Convention & Visitors Association. “The new sub-block features increase our overall efficiency and facilitate communication in real-time among all parties involved in the process. This new release is yet another leap forward in making the system as flexible and effective as possible and will certainly increase our customers’ satisfaction.”

With GroupMAX ME’s new sub-block dashboards, event affiliates such as exhibitors, sponsors and sports teams can better manage their specific slice of an event with live snapshots of critical event information, key milestone dates and a built-in booking engine and message center.

The new sub-block request tool will help automate the entire life-cycle of event housing, eliminating the need to process paper sub-block requests and allowing customization of room block requests by hotel, rate, location and room type preferences. This promises to streamline the process and drastically reduce contractual risks and attrition exposure.

“Passkey’s technology serves the needs of two very diverse markets; one being brand and independent hotels, and the other being our citywide customers, which often have to manage rather complex events. We knew we had to develop highly tailored applications to serve the needs of these two markets,” says Greg Pesik, president and CEO of Passkey. “Our citywide clients are managing multifaceted events, processing thousands of reservations per event, some requiring dozens of sub-blocks. It was no longer a one size fits all situation. Thus, GroupMAX ME was born.”

About Passkey

Passkey is the industry's leading provider of online group reservations technologies. The Company's SaaS solutions, GroupMAX and GroupMAX ME, are used worldwide by meeting destinations, hotels and planners to manage the group reservation process for events of every size. The technologies allow Passkey clients to create a customized online booking site for every event in minutes and allow attendees to reserve their rooms within the contracted group block. Event planners and hotels receive both online and mobile-enabled access to real-time event information. The Passkey-enabled global network includes over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.

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Laura Kulas
Passkey
(781) 373-4131
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