ESCORT Radar Expands Customer Loyalty Trade-in Program

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ESCORT Radar, maker of the world's best radar and laser detectors, announced today the expansion of its highly successful radar detector trade-in program. Initiated late in '07, the ESCORT trade-in program allows ESCORT customers the opportunity to receive cash credit for their road tested PASSPORT 8500 model radar detectors when they upgrade to newer ESCORT models, including the world's best radar detector, the new PASSPORT 9500ix. The reacquired inventory is then completely refurbished and made available to new customers on the ESCORT eBay storefront.

EscortRadar.com

Our customers have shown their ardent desire to continue to maintain and advance their driving protection with ESCORT radar detectors by continuing to acquire newer models with state-of-the-art performance, the latest technology and the best customer support in the radar detector industry

ESCORT Radar, maker of the world's best radar and laser detectors, announced today the expansion of its highly successful radar detector trade-in program. Initiated late in '07, the ESCORT trade-in program allows ESCORT customers the opportunity to receive cash credit for their road tested PASSPORT 8500 model radar detectors when they upgrade to newer ESCORT models, including the new GPS-powered PASSPORT 9500ix. The reacquired inventory is then completely refurbished and made available to new customers on the ESCORT eBay storefront. "Our customers have shown their ardent desire to continue to maintain and advance their driving protection with ESCORT radar detectors by continuing to acquire newer models with state-of-the-art performance, the latest technology and the best customer support in the radar detector industry," said Tim Coomer, VP of Product Development. "The upside of our engineering designs and cutting edge technology, is that we can offer the ESCORT brand beyond our already loyal customers to new customers by selling refurbished, fully warranted PASSPORT 8500 models on eBay," he added.

Due to the overwhelming popularity of its products, combined with the steadfast, repeat purchases made by an overwhelming majority of satisfied ESCORT customers, the company is in a unique position to obtain an inventory of products that are highly sought after, even in a refurbished condition, due to their absolute best performance. The PASSPORT 8500 refurbished units are rebuilt and tested by the same engineering and manufacturing firm, ESCORT Radar, which originally manufactured them. These PASSPORT 8500 units are the same units that originally won numerous independent reviews and were hailed "the world's best radar detector". The refurbished PASSPORT 8500 units are available on the ESCORT radar eBay store and offer outstanding technology at a cost-versus-performance ratio that simply cannot be touched. These refurbished products are attracting new customers who, up until now, have not experienced the level of performance that comes with an ESCORT product. With the eBay storefront, price is no longer a barrier for younger drivers who want a great radar and laser detector.

The successful program, planned for an aggressive '09 expansion, operates in two parts - each works to better serve all current and potential ESCORT radar and laser detector users. First, current ESCORT radar customers, by use of their previously purchased products, generate road tested units. ESCORT then offers to buy back these award winning, road proven products, and creates an inventory of price competitive units. Upon receipt of these road-tested models, customers receive a generous credit of up to $80 toward their next purchase (an accessory kit valued at $29 is also included). The reacquired units, having been road tested by their previous owners, are then completely refurbished and hand inspected and digitally tested. The units are made available as factory refurbished models and are then sold competitively on the ESCORT eBay outlet store. "The eBay sales channel allows us to offer outstanding products to a new and different demographic at a competitive price," Coomer said. The road tested, completely refurbished PASSPORT 8500 radar detectors, are sold with a complete manufacturer's warranty and are fully backed by ESCORT service and support. The units ship from the ESCORT West Chester Ohio headquarters, the same as for all other new PASSPORT models.

Coomer also noted that, "the refurbished process, allows ESCORT the opportunity to capitalize on our commitment to continue to expand our green initiatives." Just one year after ESCORT opened a completely new, modernized green manufacturing facility in Mississauga, Canada, the firm began to expand its commitment by offering refurbished detectors. The result is an advanced form of recycling. Refurbishing versus disposing of radar detectors has a positive affect on our earth and puts a working product with a great warranty in the hands of a new driver.

New rebuilt PASSPORT 8500 radar detectors are now available at the ESCORT eBay store. The world's first GPS-Powered and internet ready radar detector, the PASSPORT 9500ix, can be found at the ESCORTradar.com site, or can be purchased direct by calling 1.800.433.3487.

About ESCORT, Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors. ESCORT manufactures products under the ESCORT, PASSPORT, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513.870.8500

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