''Cows’ Day Off'' a Success!
New Source of Calcium in Pasta has Cows Wanting More Time to Enjoy
the Good Life
HARRISBURG, Pa. (Business Wire EON/PRWEB ) January 14, 2008 --
Time flies when you’re not ruminating all day.
That’s what America’s
cows learned today on their first ever “Cows’
Day Off,” sponsored by Ronzoni®
Smart Taste, a new pasta with as much calcium as an 8-ounce glass of
milk. And like all good things that come to an end, more time off is
something the cows would like.
Franny, ever the political cow, is spending her day off canvassing for
her favorite presidential candidates but is bemoo-ing the fact that she’s
missing today’s primaries in Michigan, where
she has dual residency on her childhood dairy farm. After nights of
mooing alone in her barn, Emma finally got the chance to have her first
official voice lesson but was told by her coach that she has a way to go
before mooing in key. And Angela, whose sole dream is to be the world’s
first space cow, realized she needs a lot more than one day of NASA
training, though she loved the sensation of weighing three space pounds
as opposed to her Earthly 900.
By visiting www.CowsDayOff.com,
consumers can give these and other deserving cows another day off this
Spring and check out photos and home moo-vies of what cows are doing on
their break, from grazing on the beach to enjoying cow-tinis poolside to
getting their aching calves massaged by a professional moo-seuse.
Giving a cow a day off also helps support Ronzoni’s
donation to Big Brothers Big Sisters of America, the leading
organization helping children to reach their full potential through
mentoring in communities nationwide.
“Mooing for all cows, it’s
great to know there is another source of calcium out there,”
said Emma, a small town cow and baseball fan from Cooperstown, New York. “Because
of that, we hope Ronzoni Smart Taste pasta will help give us another
break soon. I’d love some more time to
practice the national anthem for Yankee’s
Opening Day. We have other interests aside from chewing our cud, you
know.”
In addition to providing thirty percent of daily calcium requirements in
one serving, Ronzoni Smart Taste has three times the fiber as regular
pasta. It also cooks, looks and tastes the same, so pasta-lovers won’t
know the difference.
About New World Pasta
New World Pasta is a leading marketer and supplier of branded dry pasta
and noodles in the United States and Canada. Headquartered in
Harrisburg, Pennsylvania, New World Pasta has over 600 employees in the
United States and Canada.
About Big Brothers Big Sisters
Big Brothers Big Sisters, BigBrothersBigSisters.org, is the largest
youth mentoring organization in the United States. With more than 400
affiliates across all 50 states, Puerto Rico and Guam, it served 242,000
children in 2006 – more than twice the number
of five years ago. Independent research shows that its model of
professionally supported one-to-one relationships between young people
and their Big Brothers and Big Sisters has a measurable, positive
impact. Children in the program are less likely to skip school, begin
using alcohol and illegal drugs, and be involved in violence. Big
Brothers Big Sisters works with policymakers and community leaders
across the country to expand access to mentoring for children in need.
The organization is currently focusing on recruiting Big Brothers,
especially African Americans and Hispanics.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5584851
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/UGlnZy1GYWx1LVRoaXItVGhpci1Mb3ZlLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.