''Cows' Day Off'' a Success!: New Source of Calcium in Pasta has Cows Wanting More Time to Enjoy the Good Life

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Time flies when you're not ruminating all day. That's what America's cows learned today on their first ever "Cows' Day Off," sponsored by Ronzoni(R) Smart Taste, a new pasta with as much calcium as an 8-ounce glass of milk. And like all good things that come to an end, more time off is something the cows would like.

Mooing for all cows, it's great to know there is another source of calcium out there

    Franny, ever the political cow, is spending her day off canvassing for her favorite presidential candidates but is bemoo-ing the fact that she's missing today's primaries in Michigan, where she has dual residency on her childhood dairy farm. After nights of mooing alone in her barn, Emma finally got the chance to have her first official voice lesson but was told by her coach that she has a way to go before mooing in key. And Angela, whose sole dream is to be the world's first space cow, realized she needs a lot more than one day of NASA training, though she loved the sensation of weighing three space pounds as opposed to her Earthly 900.

By visiting http://www.CowsDayOff.com, consumers can give these and other deserving cows another day off this Spring and check out photos and home moo-vies of what cows are doing on their break, from grazing on the beach to enjoying cow-tinis poolside to getting their aching calves massaged by a professional moo-seuse. Giving a cow a day off also helps support Ronzoni's donation to Big Brothers Big Sisters of America, the leading organization helping children to reach their full potential through mentoring in communities nationwide.

"Mooing for all cows, it's great to know there is another source of calcium out there," said Emma, a small town cow and baseball fan from Cooperstown, New York. "Because of that, we hope Ronzoni Smart Taste pasta will help give us another break soon. I'd love some more time to practice the national anthem for Yankee's Opening Day. We have other interests aside from chewing our cud, you know."

In addition to providing thirty percent of daily calcium requirements in one serving, Ronzoni Smart Taste has three times the fiber as regular pasta. It also cooks, looks and tastes the same, so pasta-lovers won't know the difference.

About New World Pasta

New World Pasta is a leading marketer and supplier of branded dry pasta and noodles in the United States and Canada. Headquartered in Harrisburg, Pennsylvania, New World Pasta has over 600 employees in the United States and Canada.

About Big Brothers Big Sisters

Big Brothers Big Sisters, BigBrothersBigSisters.org, is the largest youth mentoring organization in the United States. With more than 400 affiliates across all 50 states, Puerto Rico and Guam, it served 242,000 children in 2006 - more than twice the number of five years ago. Independent research shows that its model of professionally supported one-to-one relationships between young people and their Big Brothers and Big Sisters has a measurable, positive impact. Children in the program are less likely to skip school, begin using alcohol and illegal drugs, and be involved in violence. Big Brothers Big Sisters works with policymakers and community leaders across the country to expand access to mentoring for children in need. The organization is currently focusing on recruiting Big Brothers, especially African Americans and Hispanics.

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Smita Reddy
New World Pasta
212-481-7000, ext. 3
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